--- title: "Kookaburra vs MRF: Which is searched more?" description: "Is Kookaburra or MRF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket bat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kookaburra-vs-mrf-cricket" publisher: "Brandwave" --- # Kookaburra vs MRF: Which is searched more? Is Kookaburra or MRF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket bat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kookaburra and MRF - **Competitive set**: Cricket bat brands - **Market**: Global - **Month measured**: Sep 2026 - **Kookaburra Share of Search**: 38% - **MRF Share of Search**: 18.3% ## Is Kookaburra or MRF more popular in search? - In September 2026, Kookaburra had more branded searches than MRF among cricket bat brands worldwide. Kookaburra had about 37,600 branded searches, while MRF had 18,100. Kookaburra made up 38% of all cricket bat brand searches we track, and MRF accounted for 18.3%. - Kookaburra was ahead of MRF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket bat brands worldwide moved from 38.8% to 38%, and its estimated monthly branded searches moved from 50.2K to 37.6K. - Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide moved from 17.2% to 18.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top cricket bat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kookaburra appeared in all five answers. MRF was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kookaburra was listed before MRF in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gray-Nicolls | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kookaburra | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SS Cricket | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gunn & Moore | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MRF | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cricket bat brands - Asked ChatGPT "Which cricket bat brand should I buy?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket - Asked ChatGPT "What are the best cricket bat brands?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket, 4. MRF, 5. Gunn & Moore - Asked ChatGPT "What's the best cricket bat brand for match batting?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket - Searched Google, AI Overview "cricket bat brands": 1. Kookaburra, 2. Gunn & Moore, 3. Gray-Nicolls, 4. SS Cricket, 5. MRF - Searched Google, AI Overview "best cricket bat": 1. Gray-Nicolls, 2. Gunn & Moore, 3. Kookaburra Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cricket bat brands worldwide in September 2026? - In September 2026, Kookaburra lost share of searches among cricket bat brands worldwide, from 42.8% to 38%. - MRF’s share of searches among cricket bat brands worldwide has lost ground for 3 months in a row, from 28.3% to 18.3% in September 2026. ## Month by month | Month | Kookaburra estimated searches | Kookaburra Share of Search | Kookaburra rank | MRF estimated searches | MRF Share of Search | MRF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50.2K | 38.8% | 1 | 22.2K | 17.2% | 3 | | Nov 2025 | 62.6K | 40.6% | 1 | 22.2K | 14.4% | 3 | | Dec 2025 | 71K | 41.9% | 1 | 27.1K | 16% | 3 | | Jan 2026 | 69.2K | 40.2% | 1 | 33.1K | 19.2% | 3 | | Feb 2026 | 69.3K | 39.3% | 1 | 33.1K | 18.8% | 3 | | Mar 2026 | 106K | 46.1% | 1 | 49.5K | 21.5% | 2 | | Apr 2026 | 96.4K | 40.3% | 1 | 60.5K | 25.3% | 2 | | May 2026 | 125K | 44.2% | 1 | 74K | 26.3% | 2 | | Jun 2026 | 84.8K | 39.7% | 1 | 60.5K | 28.3% | 2 | | Jul 2026 | 57.2K | 41.7% | 1 | 33.1K | 24.1% | 2 | | Aug 2026 | 51.7K | 42.8% | 1 | 22.2K | 18.4% | 3 | | Sep 2026 | 37.6K | 38% | 1 | 18.1K | 18.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kookaburra’s and MRF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kookaburra**: Measured on the search terms “kookaburra ball”, “kookaburra bat”, “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure. - **MRF**: Measured on the search term “mrf bat”. - [Kookaburra profile](/demand/global-en/brands/kookaburra) - [MRF profile](/demand/global-en/brands/mrf-cricket) - [All cricket bat brands worldwide](/demand/global-en/categories/cricket-bat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kookaburra or MRF more popular in search? In September 2026, Kookaburra had more branded searches than MRF among cricket bat brands worldwide. Kookaburra had about 37,600 branded searches, while MRF had 18,100. Kookaburra made up 38% of all cricket bat brand searches we track, and MRF accounted for 18.3%. ## Cite this page Brandwave. "Kookaburra vs MRF: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kookaburra-vs-mrf-cricket This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kookaburra-vs-mrf-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.