---
title: "KONG vs Tuffy's: Which is more popular by branded search?"
description: "Which is more popular in search, KONG or Tuffy's? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-vs-tuffy-s"
publisher: "Brandwave"
---

# KONG vs Tuffy's: Which is more popular by branded search?

Which is more popular in search, KONG or Tuffy's? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONG and Tuffy's
- **Competitive set**: Dog toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KONG Share of Search**: 56.8%
- **Tuffy's Share of Search**: 23.9%

## Which is more popular in search, KONG or Tuffy's?

- In August 2026, KONG had more branded searches than Tuffy's among dog toy brands worldwide. KONG was estimated to have 78.6K branded searches compared to Tuffy's’ 33.1K, and held a 56.8% Share of Search versus Tuffy's’ 23.9%.
- KONG was ahead of Tuffy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide moved from 59.3% to 56.8%, and its estimated monthly branded searches held steady at 78.6K.
- Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide moved from 20.5% to 23.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

## How did search popularity change for dog toy brands worldwide in August 2026?

- In August 2026, KONG gained estimated Share of Search among dog toy brands worldwide, from 53.5% to 56.8%.
- In August 2026, Tuffy's lost estimated Share of Search among dog toy brands worldwide, from 26.2% to 23.9%.

## Month by month

| Month | KONG estimated searches | KONG Share of Search | KONG rank | Tuffy's estimated searches | Tuffy's Share of Search | Tuffy's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 78.6K | 59.3% | 1 | 27.1K | 20.5% | 2 |
| Nov 2025 | 109K | 65.1% | 1 | 27.1K | 16.3% | 2 |
| Dec 2025 | 132K | 62.3% | 1 | 33.1K | 15.6% | 2 |
| Jan 2026 | 109K | 63.8% | 1 | 33.1K | 19.4% | 2 |
| Feb 2026 | 88.8K | 62.8% | 1 | 27.1K | 19.2% | 2 |
| Mar 2026 | 92.1K | 61.1% | 1 | 33.1K | 21.9% | 2 |
| Apr 2026 | 75.3K | 58.8% | 1 | 27.1K | 21.2% | 2 |
| May 2026 | 64.3K | 55% | 1 | 27.1K | 23.2% | 2 |
| Jun 2026 | 64.3K | 52.7% | 1 | 33.1K | 27.1% | 2 |
| Jul 2026 | 67.6K | 53.5% | 1 | 33.1K | 26.2% | 2 |
| Aug 2026 | 78.6K | 56.8% | 1 | 33.1K | 23.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KONG’s and Tuffy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Tuffy's**: Measured on the search term “tuffys”.

- [KONG profile](/demand/global-en/brands/kong)
- [Tuffy's profile](/demand/global-en/brands/tuffy-s)
- [All dog toy brands worldwide](/demand/global-en/categories/dog-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONG or Tuffy's?

In August 2026, KONG had more branded searches than Tuffy's among dog toy brands worldwide. KONG was estimated to have 78.6K branded searches compared to Tuffy's’ 33.1K, and held a 56.8% Share of Search versus Tuffy's’ 23.9%.

## Cite this page

Brandwave. "KONG vs Tuffy's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kong-vs-tuffy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-vs-tuffy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.