---
title: "KONG vs Trixie: Which is searched more?"
description: "Which is more popular in search, KONG or Trixie? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-vs-trixie"
publisher: "Brandwave"
---

# KONG vs Trixie: Which is searched more?

Which is more popular in search, KONG or Trixie? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONG and Trixie
- **Competitive set**: Pet toy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KONG Share of Search**: 82%
- **Trixie Share of Search**: 2.5%

## Which is more popular in search, KONG or Trixie?

- In September 2026, KONG had more branded searches than Trixie among pet toy brands worldwide. KONG was estimated to have 64.3K branded searches compared to Trixie’s 2K, and held an 82% Share of Search versus Trixie’s 2.5%.
- KONG was ahead of Trixie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide moved from 84.5% to 82%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Trixie’s estimated Share of Search among pet toy brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 2.3K to 2K.

## How did search popularity change for pet toy brands worldwide in September 2026?

- In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.
- Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.

## Month by month

| Month | KONG estimated searches | KONG Share of Search | KONG rank | Trixie estimated searches | Trixie Share of Search | Trixie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 78.6K | 84.5% | 1 | 2.3K | 2.5% | 3 |
| Nov 2025 | 109K | 86.4% | 1 | 2.4K | 1.9% | 3 |
| Dec 2025 | 132K | 88.6% | 1 | 2.3K | 1.5% | 3 |
| Jan 2026 | 109K | 88.3% | 1 | 2.3K | 1.9% | 3 |
| Feb 2026 | 88.8K | 86.3% | 1 | 2K | 1.9% | 3 |
| Mar 2026 | 92.1K | 86.5% | 1 | 2.3K | 2.2% | 3 |
| Apr 2026 | 75.3K | 84.3% | 1 | 1.9K | 2.2% | 3 |
| May 2026 | 64.3K | 81.7% | 1 | 2.3K | 2.9% | 3 |
| Jun 2026 | 64.3K | 82% | 1 | 2K | 2.6% | 3 |
| Jul 2026 | 67.6K | 82.4% | 1 | 2.3K | 2.9% | 3 |
| Aug 2026 | 78.6K | 84.3% | 1 | 2.5K | 2.7% | 3 |
| Sep 2026 | 64.3K | 82% | 1 | 2K | 2.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using KONG’s and Trixie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Trixie**: Measured on the search terms “trixie cat”, “trixie cat tree”, “trixie pet” and “trixie toy”, summed into one figure.

- [KONG profile](/demand/global-en/brands/kong)
- [Trixie profile](/demand/global-en/brands/trixie)
- [All pet toy brands worldwide](/demand/global-en/categories/pet-toy-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONG or Trixie?

In September 2026, KONG had more branded searches than Trixie among pet toy brands worldwide. KONG was estimated to have 64.3K branded searches compared to Trixie’s 2K, and held an 82% Share of Search versus Trixie’s 2.5%.

## Cite this page

Brandwave. "KONG vs Trixie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kong-vs-trixie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-vs-trixie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.