---
title: "KONG vs Petmate: Which is searched more?"
description: "Which is more popular in search, KONG or Petmate? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-vs-petmate"
publisher: "Brandwave"
---

# KONG vs Petmate: Which is searched more?

Which is more popular in search, KONG or Petmate? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONG and Petmate
- **Competitive set**: Pet accessory brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KONG Share of Search**: 48%
- **Petmate Share of Search**: 4.9%

## Which is more popular in search, KONG or Petmate?

- In September 2026, KONG had more branded searches than Petmate among pet accessory brands worldwide. KONG was estimated to have 64.3K branded searches compared to Petmate’s 6.6K, and held a 48% Share of Search versus Petmate’s 4.9%.
- KONG was ahead of Petmate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide moved from 50.2% to 48%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Petmate’s estimated Share of Search among pet accessory brands worldwide moved from 5.2% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

## How did search popularity change for pet accessory brands worldwide in September 2026?

- In September 2026, Petmate gained estimated Share of Search among pet accessory brands worldwide, from 4.4% to 4.9%.
- In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%.

## Month by month

| Month | KONG estimated searches | KONG Share of Search | KONG rank | Petmate estimated searches | Petmate Share of Search | Petmate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 78.6K | 50.2% | 1 | 8.1K | 5.2% | 5 |
| Nov 2025 | 109K | 58.1% | 1 | 6.6K | 3.5% | 5 |
| Dec 2025 | 132K | 61.3% | 1 | 8.1K | 3.8% | 5 |
| Jan 2026 | 109K | 62.3% | 1 | 8.1K | 4.6% | 5 |
| Feb 2026 | 88.8K | 56.6% | 1 | 8.1K | 5.2% | 5 |
| Mar 2026 | 92.1K | 56.6% | 1 | 8.1K | 5% | 5 |
| Apr 2026 | 75.3K | 50.6% | 1 | 8.1K | 5.4% | 5 |
| May 2026 | 64.3K | 49.2% | 1 | 6.6K | 5% | 5 |
| Jun 2026 | 64.3K | 52.7% | 1 | 6.6K | 5.4% | 5 |
| Jul 2026 | 67.6K | 54.3% | 1 | 6.6K | 5.3% | 5 |
| Aug 2026 | 78.6K | 52.1% | 1 | 6.6K | 4.4% | 5 |
| Sep 2026 | 64.3K | 48% | 1 | 6.6K | 4.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using KONG’s and Petmate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Petmate**: Measured on the search term “petmate”.

- [KONG profile](/demand/global-en/brands/kong)
- [Petmate profile](/demand/global-en/brands/petmate)
- [All pet accessory brands worldwide](/demand/global-en/categories/pet-accessory-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONG or Petmate?

In September 2026, KONG had more branded searches than Petmate among pet accessory brands worldwide. KONG was estimated to have 64.3K branded searches compared to Petmate’s 6.6K, and held a 48% Share of Search versus Petmate’s 4.9%.

## Cite this page

Brandwave. "KONG vs Petmate: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kong-vs-petmate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-vs-petmate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.