---
title: "KONG vs Outward Hound: Which is more popular by branded search?"
description: "Which is more popular in search, KONG or Outward Hound? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-vs-outward-hound"
publisher: "Brandwave"
---

# KONG vs Outward Hound: Which is more popular by branded search?

Which is more popular in search, KONG or Outward Hound? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONG and Outward Hound
- **Competitive set**: Dog toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KONG Share of Search**: 6.8%
- **Outward Hound Share of Search**: 12.6%

## Which is more popular in search, KONG or Outward Hound?

- In August 2026, Outward Hound had more branded searches than KONG among dog toy brands worldwide. Outward Hound was estimated to have 8.1K branded searches compared to KONG’s 4.4K, and held a 12.6% Share of Search versus KONG’s 6.8%.
- Outward Hound was ahead of KONG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide moved from 13.1% to 6.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide moved from 13.1% to 12.6%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for dog toy brands worldwide in August 2026?

- In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%.
- In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%.
- Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026.

## Month by month

| Month | KONG estimated searches | KONG Share of Search | KONG rank | Outward Hound estimated searches | Outward Hound Share of Search | Outward Hound rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 13.1% | 3 | 8.1K | 13.1% | 4 |
| Nov 2025 | 5.4K | 8.5% | 5 | 8.1K | 12.8% | 3 |
| Dec 2025 | 5.4K | 6.3% | 5 | 22.2K | 26% | 2 |
| Jan 2026 | 5.4K | 8% | 5 | 9.9K | 14.8% | 3 |
| Feb 2026 | 5.4K | 9.3% | 4 | 8.1K | 13.9% | 3 |
| Mar 2026 | 6.6K | 10.1% | 4 | 8.1K | 12.4% | 3 |
| Apr 2026 | 5.4K | 9.3% | 4 | 8.1K | 13.9% | 3 |
| May 2026 | 4.4K | 7.7% | 5 | 8.1K | 14.2% | 3 |
| Jun 2026 | 5.4K | 8.6% | 4 | 8.1K | 12.8% | 3 |
| Jul 2026 | 5.4K | 8.4% | 4 | 8.1K | 12.6% | 3 |
| Aug 2026 | 4.4K | 6.8% | 5 | 8.1K | 12.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KONG’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONG**: Measured on the search term “kong api”.
- **Outward Hound**: Measured on the search term “outward hound”.

- [KONG profile](/demand/global-en/brands/kong)
- [Outward Hound profile](/demand/global-en/brands/outward-hound)
- [All dog toy brands worldwide](/demand/global-en/categories/dog-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONG or Outward Hound?

In August 2026, Outward Hound had more branded searches than KONG among dog toy brands worldwide. Outward Hound was estimated to have 8.1K branded searches compared to KONG’s 4.4K, and held a 12.6% Share of Search versus KONG’s 6.8%.

## Cite this page

Brandwave. "KONG vs Outward Hound: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kong-vs-outward-hound

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-vs-outward-hound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.