---
title: "Kong vs SwaggerHub: Which is more popular by branded search?"
description: "Which is more popular in search, Kong or SwaggerHub? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-swaggerhub"
publisher: "Brandwave"
---

# Kong vs SwaggerHub: Which is more popular by branded search?

Which is more popular in search, Kong or SwaggerHub? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kong and SwaggerHub
- **Competitive set**: API management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kong Share of Search**: 0.48%
- **SwaggerHub Share of Search**: 0.21%

## Which is more popular in search, Kong or SwaggerHub?

- In August 2026, Kong had more branded searches than SwaggerHub among API management platforms worldwide. Kong was estimated to have 4.4K branded searches compared to SwaggerHub’s 1.9K, and held a 0.48% Share of Search versus SwaggerHub’s 0.21%.
- Kong was ahead of SwaggerHub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API management platforms worldwide moved from 0.59% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, SwaggerHub’s estimated Share of Search among API management platforms worldwide moved from 0.32% to 0.21%, and its estimated monthly branded searches moved from 4.4K to 1.9K.

## How did search popularity change for API management platforms worldwide in August 2026?

- Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Month by month

| Month | Kong estimated searches | Kong Share of Search | Kong rank | SwaggerHub estimated searches | SwaggerHub Share of Search | SwaggerHub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.59% | 4 | 4.4K | 0.32% | 5 |
| Nov 2025 | 5.4K | 0.48% | 4 | 4.4K | 0.39% | 5 |
| Dec 2025 | 5.4K | 0.49% | 4 | 2.9K | 0.26% | 5 |
| Jan 2026 | 5.4K | 0.48% | 4 | 3.6K | 0.32% | 5 |
| Feb 2026 | 5.4K | 0.48% | 4 | 3.6K | 0.32% | 5 |
| Mar 2026 | 6.6K | 0.59% | 4 | 3.6K | 0.32% | 5 |
| Apr 2026 | 5.4K | 0.48% | 4 | 2.9K | 0.26% | 5 |
| May 2026 | 4.4K | 0.47% | 4 | 2.4K | 0.26% | 5 |
| Jun 2026 | 5.4K | 0.58% | 4 | 2.4K | 0.26% | 5 |
| Jul 2026 | 5.4K | 0.58% | 4 | 2.4K | 0.26% | 5 |
| Aug 2026 | 4.4K | 0.48% | 4 | 1.9K | 0.21% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kong’s and SwaggerHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kong**: Measured on the search term “kong api”.
- **SwaggerHub**: Measured on the search term “swaggerhub”.

- [Kong profile](/demand/global-en/brands/kong-inc)
- [SwaggerHub profile](/demand/global-en/brands/swaggerhub)
- [All API management platforms worldwide](/demand/global-en/categories/api-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kong or SwaggerHub?

In August 2026, Kong had more branded searches than SwaggerHub among API management platforms worldwide. Kong was estimated to have 4.4K branded searches compared to SwaggerHub’s 1.9K, and held a 0.48% Share of Search versus SwaggerHub’s 0.21%.

## Cite this page

Brandwave. "Kong vs SwaggerHub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-swaggerhub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-swaggerhub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.