---
title: "Kong vs Postman: Which is more popular by branded search?"
description: "Which is more popular in search, Kong or Postman? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-postman"
publisher: "Brandwave"
---

# Kong vs Postman: Which is more popular by branded search?

Which is more popular in search, Kong or Postman? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kong and Postman
- **Competitive set**: API management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kong Share of Search**: 0.48%
- **Postman Share of Search**: 91.6%

## Which is more popular in search, Kong or Postman?

- In August 2026, Postman had more branded searches than Kong among API management platforms worldwide. Postman was estimated to have 846K branded searches compared to Kong’s 4.4K, and held a 91.6% Share of Search versus Kong’s 0.48%.
- Postman was ahead of Kong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API management platforms worldwide moved from 0.59% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API management platforms worldwide moved from 91.3% to 91.6%, and its estimated monthly branded searches moved from 1.3M to 846K.

## How did search popularity change for API management platforms worldwide in August 2026?

- In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%.
- Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Month by month

| Month | Kong estimated searches | Kong Share of Search | Kong rank | Postman estimated searches | Postman Share of Search | Postman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.59% | 4 | 1.3M | 91.3% | 1 |
| Nov 2025 | 5.4K | 0.48% | 4 | 1M | 91.3% | 1 |
| Dec 2025 | 5.4K | 0.49% | 4 | 1M | 92.3% | 1 |
| Jan 2026 | 5.4K | 0.48% | 4 | 1M | 91.4% | 1 |
| Feb 2026 | 5.4K | 0.48% | 4 | 1M | 91.4% | 1 |
| Mar 2026 | 6.6K | 0.59% | 4 | 1M | 91.3% | 1 |
| Apr 2026 | 5.4K | 0.48% | 4 | 1M | 91.5% | 1 |
| May 2026 | 4.4K | 0.47% | 4 | 845K | 91% | 1 |
| Jun 2026 | 5.4K | 0.58% | 4 | 846K | 90.9% | 1 |
| Jul 2026 | 5.4K | 0.58% | 4 | 846K | 90.9% | 1 |
| Aug 2026 | 4.4K | 0.48% | 4 | 846K | 91.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kong’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kong**: Measured on the search term “kong api”.
- **Postman**: Measured on the search terms “api testing postman”, “postman”, “postman api” and “postman com”, summed into one figure.

- [Kong profile](/demand/global-en/brands/kong-inc)
- [Postman profile](/demand/global-en/brands/postman)
- [All API management platforms worldwide](/demand/global-en/categories/api-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kong or Postman?

In August 2026, Postman had more branded searches than Kong among API management platforms worldwide. Postman was estimated to have 846K branded searches compared to Kong’s 4.4K, and held a 91.6% Share of Search versus Kong’s 0.48%.

## Cite this page

Brandwave. "Kong vs Postman: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-postman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kong-inc-vs-postman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.