--- title: "Kona vs Napoleon: Which is searched more?" description: "Is Kona or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kona-grill-brush-vs-napoleon" publisher: "Brandwave" --- # Kona vs Napoleon: Which is searched more? Is Kona or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kona and Napoleon - **Competitive set**: Grill brush brands - **Market**: Global - **Month measured**: Sep 2026 - **Kona Share of Search**: 0.01% - **Napoleon Share of Search**: 8.7% ## Is Kona or Napoleon more popular in search? - In September 2026, Napoleon had more branded searches than Kona among grill brush brands worldwide. Napoleon had about 109,000 branded searches, while Kona had 170. Napoleon made up 8.7% of all grill brush brand searches we track, and Kona accounted for 0.01%. - Napoleon was ahead of Kona in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kona’s share of searches among grill brush brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 110 to 170. - Across the 12 months ending September 2026, Napoleon’s share of searches among grill brush brands worldwide moved from 7.1% to 8.7%, and its estimated monthly branded searches moved from 86.2K to 109K. ## Top grill brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grill Rescue | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | GRILLART | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OXO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kona | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Weber | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill brush brands - Asked ChatGPT "Which grill brush brand should I buy?": 1. OXO, 2. Grill Rescue, 3. Kona, 4. Weber - Asked ChatGPT "What are the best grill brush brands?": 1. GRILLART, 2. OXO, 3. Grill Rescue, 4. Kona, 5. Weber - Asked ChatGPT "What's the best grill brush brand for cleaning barbecue grates?": 1. GRILLART, 2. Grill Rescue, 3. OXO - Searched Google, AI Overview "best grill brush": 1. Grill Rescue, 2. GRILLART - Searched Google, AI Overview "stainless grill brush": 1. GRILLART Not named in any answer: Cuisinart, Napoleon, Pit Boss and Traeger. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for grill brush brands worldwide in September 2026? - In September 2026, OXO overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.8% of the searches. - In September 2026, Napoleon lost share of searches among grill brush brands worldwide, from 11.1% to 8.7%. - Estimated monthly branded searches for Kona worldwide rose 54.5% over 12 measured months, from 110 to 170 in September 2026. ## Month by month | Month | Kona estimated searches | Kona Share of Search | Kona rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | <0.01% | 9 | 86.2K | 7.1% | 5 | | Nov 2025 | 170 | 0.01% | 9 | 97.2K | 5.9% | 6 | | Dec 2025 | 390 | 0.03% | 9 | 79.4K | 5.1% | 6 | | Jan 2026 | 170 | 0.01% | 9 | 79.9K | 6.3% | 5 | | Feb 2026 | 110 | <0.01% | 9 | 100K | 8.5% | 4 | | Mar 2026 | 260 | 0.01% | 9 | 233K | 13.3% | 2 | | Apr 2026 | 260 | 0.01% | 9 | 367K | 16% | 2 | | May 2026 | 390 | 0.01% | 9 | 400K | 15.3% | 2 | | Jun 2026 | 390 | 0.02% | 9 | 309K | 14.7% | 2 | | Jul 2026 | 590 | 0.03% | 9 | 258K | 13.9% | 2 | | Aug 2026 | 210 | 0.01% | 9 | 179K | 11.1% | 3 | | Sep 2026 | 170 | 0.01% | 9 | 109K | 8.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kona’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kona**: Measured on the search term “kona grill brush”. - **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure. - [Kona profile](/demand/global-en/brands/kona-grill-brush) - [Napoleon profile](/demand/global-en/brands/napoleon) - [All grill brush brands worldwide](/demand/global-en/categories/grill-brush-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kona or Napoleon more popular in search? In September 2026, Napoleon had more branded searches than Kona among grill brush brands worldwide. Napoleon had about 109,000 branded searches, while Kona had 170. Napoleon made up 8.7% of all grill brush brand searches we track, and Kona accounted for 0.01%. ## Cite this page Brandwave. "Kona vs Napoleon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kona-grill-brush-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kona-grill-brush-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.