---
title: "Komperdell vs REI Co-op: Which is more popular by branded search?"
description: "Which is more popular in search, Komperdell or REI Co-op? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/komperdell-vs-rei-coop"
publisher: "Brandwave"
---

# Komperdell vs REI Co-op: Which is more popular by branded search?

Which is more popular in search, Komperdell or REI Co-op? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Komperdell and REI Co-op
- **Competitive set**: Hiking pole brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Komperdell Share of Search**: 1.3%
- **REI Co-op Share of Search**: 17.6%

## Which is more popular in search, Komperdell or REI Co-op?

- In August 2026, REI Co-op had more branded searches than Komperdell among hiking pole brands worldwide. REI Co-op was estimated to have 90.5K branded searches compared to Komperdell’s 6.6K, and held a 17.6% Share of Search versus Komperdell’s 1.3%.
- REI Co-op was ahead of Komperdell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Komperdell’s estimated Share of Search among hiking pole brands worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide moved from 14.9% to 17.6%, and its estimated monthly branded searches moved from 74K to 90.5K.

## How did search popularity change for hiking pole brands worldwide in August 2026?

- In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
- In August 2026, Komperdell rose from 5th to 4th among hiking pole brands worldwide.

## Month by month

| Month | Komperdell estimated searches | Komperdell Share of Search | Komperdell rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 1.6% | 4 | 74K | 14.9% | 2 |
| Nov 2025 | 9.9K | 1.6% | 4 | 110K | 17.6% | 2 |
| Dec 2025 | 12.1K | 1.9% | 4 | 110K | 17.2% | 2 |
| Jan 2026 | 14.8K | 2.3% | 4 | 90.5K | 14.2% | 2 |
| Feb 2026 | 12.1K | 2.3% | 4 | 74K | 14.2% | 2 |
| Mar 2026 | 9.9K | 1.9% | 4 | 90.5K | 17.3% | 2 |
| Apr 2026 | 6.6K | 1.4% | 4 | 74K | 15.2% | 2 |
| May 2026 | 5.4K | 1.1% | 4 | 90.5K | 17.9% | 2 |
| Jun 2026 | 5.4K | 1.3% | 5 | 74K | 17.6% | 2 |
| Jul 2026 | 5.4K | 1.1% | 5 | 74K | 15.1% | 2 |
| Aug 2026 | 6.6K | 1.3% | 4 | 90.5K | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Komperdell’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Komperdell**: Measured on the search term “komperdell”.
- **REI Co-op**: Measured on the search term “rei co-op”.

- [Komperdell profile](/demand/global-en/brands/komperdell)
- [REI Co-op profile](/demand/global-en/brands/rei-coop)
- [All hiking pole brands worldwide](/demand/global-en/categories/hiking-pole-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Komperdell or REI Co-op?

In August 2026, REI Co-op had more branded searches than Komperdell among hiking pole brands worldwide. REI Co-op was estimated to have 90.5K branded searches compared to Komperdell’s 6.6K, and held a 17.6% Share of Search versus Komperdell’s 1.3%.

## Cite this page

Brandwave. "Komperdell vs REI Co-op: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/komperdell-vs-rei-coop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/komperdell-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.