--- title: "Koia vs Premier Protein: Which is more popular?" description: "Is Koia or Premier Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/koia-vs-premier-protein" publisher: "Brandwave" --- # Koia vs Premier Protein: Which is more popular? Is Koia or Premier Protein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Koia and Premier Protein - **Competitive set**: Protein shake brands - **Market**: Global - **Month measured**: Oct 2026 - **Koia Share of Search**: 1.7% - **Premier Protein Share of Search**: 22.6% ## Is Koia or Premier Protein more popular in search? - In October 2026, Premier Protein had more branded searches than Koia among protein shake brands worldwide. Premier Protein had about 201,000 branded searches, while Koia had 14,800. Premier Protein made up 22.6% of all protein shake brand searches we track, and Koia accounted for 1.7%. - Premier Protein was ahead of Koia in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Koia’s share of searches among protein shake brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide moved from 19.4% to 22.6%, and its estimated monthly branded searches moved from 110K to 201K. ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Koia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Premier Protein was listed before Koia in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%. - Estimated monthly branded searches for Koia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in October 2026. ## How has branded search for Koia and Premier Protein changed worldwide over the last 12 months? | Month | Koia estimated searches | Koia Share of Search | Koia rank | Premier Protein estimated searches | Premier Protein Share of Search | Premier Protein rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 2.1% | 9 | 110K | 19.4% | 2 | | Dec 2025 | 12.1K | 2.2% | 9 | 110K | 19.8% | 2 | | Jan 2026 | 14.8K | 1.6% | 9 | 201K | 22.3% | 2 | | Feb 2026 | 14.8K | 1.9% | 9 | 165K | 20.7% | 2 | | Mar 2026 | 14.8K | 1.6% | 9 | 201K | 21.9% | 2 | | Apr 2026 | 14.8K | 1.9% | 9 | 165K | 21.7% | 2 | | May 2026 | 14.8K | 1.8% | 9 | 246K | 29.2% | 2 | | Jun 2026 | 14.8K | 1.5% | 9 | 301K | 31.4% | 2 | | Jul 2026 | 14.8K | 1.6% | 9 | 246K | 26.2% | 2 | | Aug 2026 | 14.8K | 1.6% | 9 | 246K | 26.2% | 2 | | Sep 2026 | 14.8K | 1.8% | 9 | 165K | 20.4% | 2 | | Oct 2026 | 14.8K | 1.7% | 9 | 201K | 22.6% | 2 | ## How are Koia’s and Premier Protein’s branded searches counted? Brandwave collects information about searches that people make online using Koia’s and Premier Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Koia**: Measured on the search term “koia”. - **Premier Protein**: Measured on the search term “premier protein shake”. - [Koia profile](/demand/global-en/brands/koia) - [Premier Protein profile](/demand/global-en/brands/premier-protein) - [All protein shake brands worldwide](/demand/global-en/categories/protein-shake-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Koia or Premier Protein more popular in search? In October 2026, Premier Protein had more branded searches than Koia among protein shake brands worldwide. Premier Protein had about 201,000 branded searches, while Koia had 14,800. Premier Protein made up 22.6% of all protein shake brand searches we track, and Koia accounted for 1.7%. ## Cite this page Brandwave. "Koia vs Premier Protein: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/koia-vs-premier-protein This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/koia-vs-premier-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.