--- title: "Koia vs OWYN: Which is more popular?" description: "Is Koia or OWYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/koia-vs-owyn" publisher: "Brandwave" --- # Koia vs OWYN: Which is more popular? Is Koia or OWYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Koia and OWYN - **Competitive set**: Protein shake brands - **Market**: Global - **Month measured**: Oct 2026 - **Koia Share of Search**: 1.7% - **OWYN Share of Search**: 6.8% ## Is Koia or OWYN more popular in search? - In October 2026, OWYN had more branded searches than Koia among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Koia had 14,800. OWYN made up 6.8% of all protein shake brand searches we track, and Koia accounted for 1.7%. - OWYN was ahead of Koia in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Koia’s share of searches among protein shake brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. Koia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OWYN was listed before Koia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches. - Estimated monthly branded searches for Koia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in October 2026. ## How has branded search for Koia and OWYN changed worldwide over the last 12 months? | Month | Koia estimated searches | Koia Share of Search | Koia rank | OWYN estimated searches | OWYN Share of Search | OWYN rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 2.1% | 9 | 40.5K | 7.2% | 6 | | Dec 2025 | 12.1K | 2.2% | 9 | 40.5K | 7.3% | 6 | | Jan 2026 | 14.8K | 1.6% | 9 | 74K | 8.2% | 4 | | Feb 2026 | 14.8K | 1.9% | 9 | 60.5K | 7.6% | 5 | | Mar 2026 | 14.8K | 1.6% | 9 | 90.5K | 9.9% | 4 | | Apr 2026 | 14.8K | 1.9% | 9 | 60.5K | 7.9% | 4 | | May 2026 | 14.8K | 1.8% | 9 | 60.5K | 7.2% | 4 | | Jun 2026 | 14.8K | 1.5% | 9 | 60.5K | 6.3% | 5 | | Jul 2026 | 14.8K | 1.6% | 9 | 60.5K | 6.4% | 5 | | Aug 2026 | 14.8K | 1.6% | 9 | 60.5K | 6.4% | 6 | | Sep 2026 | 14.8K | 1.8% | 9 | 49.5K | 6.1% | 6 | | Oct 2026 | 14.8K | 1.7% | 9 | 60.5K | 6.8% | 5 | ## How are Koia’s and OWYN’s branded searches counted? Brandwave collects information about searches that people make online using Koia’s and OWYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Koia**: Measured on the search term “koia”. - **OWYN**: Measured on the search term “owyn protein shake”. - [Koia profile](/demand/global-en/brands/koia) - [OWYN profile](/demand/global-en/brands/owyn) - [All protein shake brands worldwide](/demand/global-en/categories/protein-shake-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Koia or OWYN more popular in search? In October 2026, OWYN had more branded searches than Koia among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Koia had 14,800. OWYN made up 6.8% of all protein shake brand searches we track, and Koia accounted for 1.7%. ## Cite this page Brandwave. "Koia vs OWYN: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/koia-vs-owyn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/koia-vs-owyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.