--- title: "Kohler vs Mayfair: Which is searched more?" description: "Is Kohler or Mayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kohler-vs-mayfair" publisher: "Brandwave" --- # Kohler vs Mayfair: Which is searched more? Is Kohler or Mayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kohler and Mayfair - **Competitive set**: Toilet seat brands - **Market**: Global - **Month measured**: Sep 2026 - **Kohler Share of Search**: 69.1% - **Mayfair Share of Search**: 0.14% ## Is Kohler or Mayfair more popular in search? - In September 2026, Kohler had more branded searches than Mayfair among toilet seat brands worldwide. Kohler had about 368,000 branded searches, while Mayfair had 720. Kohler made up 69.1% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. - Kohler was ahead of Mayfair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kohler’s share of searches among toilet seat brands worldwide moved from 64.8% to 69.1%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720. ## Top toilet seat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kohler appeared in all five answers. Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler was listed before Mayfair in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kohler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bemis | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mayfair | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Toto | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wirquin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euroshowers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toilet seat brands - Asked ChatGPT "Which toilet seat brand should I buy?": 1. Bemis, 2. Kohler, 3. Mayfair - Asked ChatGPT "What are the best toilet seat brands?": 1. Kohler, 2. Bemis, 3. Toto, 4. Mayfair - Asked ChatGPT "What's the best toilet seat brand for a standard toilet?": 1. Bemis, 2. Kohler, 3. Mayfair - Searched Google, AI Overview "best toilet seat": 1. Kohler, 2. Bemis - Searched Google, AI Overview "soft close toilet seat": 1. Kohler, 2. Bemis Not named in any answer: Wirquin, Croydex and Euroshowers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toilet seat brands worldwide in September 2026? - In September 2026, Kohler gained share of searches among toilet seat brands worldwide, from 66.6% to 69.1%. - Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | Kohler estimated searches | Kohler Share of Search | Kohler rank | Mayfair estimated searches | Mayfair Share of Search | Mayfair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 64.8% | 1 | 590 | 0.1% | 7 | | Nov 2025 | 368K | 65.5% | 1 | 720 | 0.13% | 6 | | Dec 2025 | 301K | 61.4% | 1 | 720 | 0.15% | 6 | | Jan 2026 | 368K | 62.2% | 1 | 720 | 0.12% | 6 | | Feb 2026 | 301K | 61.9% | 1 | 590 | 0.12% | 6 | | Mar 2026 | 368K | 62.2% | 1 | 590 | 0.1% | 6 | | Apr 2026 | 368K | 65.4% | 1 | 590 | 0.1% | 6 | | May 2026 | 301K | 60% | 1 | 590 | 0.12% | 6 | | Jun 2026 | 301K | 60% | 1 | 590 | 0.12% | 6 | | Jul 2026 | 301K | 61.7% | 1 | 720 | 0.15% | 6 | | Aug 2026 | 368K | 66.6% | 1 | 720 | 0.13% | 6 | | Sep 2026 | 368K | 69.1% | 1 | 720 | 0.14% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kohler’s and Mayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kohler**: Measured on the search term “kohler”. - **Mayfair**: Measured on the search term “mayfair toilet seat”. - [Kohler profile](/demand/global-en/brands/kohler) - [Mayfair profile](/demand/global-en/brands/mayfair) - [All toilet seat brands worldwide](/demand/global-en/categories/toilet-seat-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kohler or Mayfair more popular in search? In September 2026, Kohler had more branded searches than Mayfair among toilet seat brands worldwide. Kohler had about 368,000 branded searches, while Mayfair had 720. Kohler made up 69.1% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. ## Cite this page Brandwave. "Kohler vs Mayfair: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kohler-vs-mayfair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kohler-vs-mayfair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.