---
title: "Koddi vs Moloco: Which is more popular by branded search?"
description: "Which is more popular in search, Koddi or Moloco? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/koddi-vs-moloco"
publisher: "Brandwave"
---

# Koddi vs Moloco: Which is more popular by branded search?

Which is more popular in search, Koddi or Moloco? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Koddi and Moloco
- **Competitive set**: Marketplace advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Koddi Share of Search**: 9.3%
- **Moloco Share of Search**: 2.7%

## Which is more popular in search, Koddi or Moloco?

- In August 2026, Koddi had more branded searches than Moloco among marketplace advertising platforms worldwide. Koddi was estimated to have 4.4K branded searches compared to Moloco’s 1.3K, and held a 9.3% Share of Search versus Moloco’s 2.7%.
- Koddi was ahead of Moloco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Koddi’s estimated Share of Search among marketplace advertising platforms worldwide moved from 7.7% to 9.3%, and its estimated monthly branded searches moved from 5.5K to 4.4K.
- Across the 11 months ending August 2026, Moloco’s estimated Share of Search among marketplace advertising platforms worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## How did search popularity change for marketplace advertising platforms worldwide in August 2026?

- In August 2026, Koddi gained estimated Share of Search among marketplace advertising platforms worldwide, from 7.8% to 9.3%.
- Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Koddi estimated searches | Koddi Share of Search | Koddi rank | Moloco estimated searches | Moloco Share of Search | Moloco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 7.7% | 2 | 1.6K | 2.2% | 4 |
| Nov 2025 | 4.4K | 7.7% | 2 | 1.3K | 2.2% | 4 |
| Dec 2025 | 4.4K | 9.3% | 2 | 1.3K | 2.7% | 3 |
| Jan 2026 | 5.4K | 9.2% | 2 | 1.6K | 2.7% | 3 |
| Feb 2026 | 5.5K | 9.4% | 2 | 1.3K | 2.2% | 3 |
| Mar 2026 | 4.5K | 7.8% | 2 | 1.6K | 2.8% | 3 |
| Apr 2026 | 4.5K | 7.8% | 2 | 1.6K | 2.8% | 3 |
| May 2026 | 4.4K | 9.2% | 2 | 1.6K | 3.3% | 3 |
| Jun 2026 | 4.4K | 7.8% | 2 | 1.6K | 2.8% | 3 |
| Jul 2026 | 4.4K | 7.8% | 2 | 1.3K | 2.3% | 3 |
| Aug 2026 | 4.4K | 9.3% | 2 | 1.3K | 2.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Koddi’s and Moloco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Koddi**: Measured on the search terms “koddi”, “koddi retail media” and “koddi.com”, summed into one figure.
- **Moloco**: Measured on the search term “moloco ads”.

- [Koddi profile](/demand/global-en/brands/koddi)
- [Moloco profile](/demand/global-en/brands/moloco)
- [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Koddi or Moloco?

In August 2026, Koddi had more branded searches than Moloco among marketplace advertising platforms worldwide. Koddi was estimated to have 4.4K branded searches compared to Moloco’s 1.3K, and held a 9.3% Share of Search versus Moloco’s 2.7%.

## Cite this page

Brandwave. "Koddi vs Moloco: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/koddi-vs-moloco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/koddi-vs-moloco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.