---
title: "Kodak vs Polaroid: Which is more popular by branded search?"
description: "Which is more popular in search, Kodak or Polaroid? Compare estimated monthly branded-search demand and Share of Search inside the Instant camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kodak-vs-polaroid"
publisher: "Brandwave"
---

# Kodak vs Polaroid: Which is more popular by branded search?

Which is more popular in search, Kodak or Polaroid? Compare estimated monthly branded-search demand and Share of Search inside the Instant camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kodak and Polaroid
- **Competitive set**: Instant camera brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kodak Share of Search**: 1%
- **Polaroid Share of Search**: 24.9%

## Which is more popular in search, Kodak or Polaroid?

- In August 2026, Polaroid had more branded searches than Kodak among instant camera brands worldwide. Polaroid was estimated to have 673K branded searches compared to Kodak’s 27.1K, and held a 24.9% Share of Search versus Kodak’s 1%.
- Polaroid was ahead of Kodak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kodak’s estimated Share of Search among instant camera brands worldwide held steady at 1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide moved from 25.3% to 24.9%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for instant camera brands worldwide in August 2026?

- In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.

## Month by month

| Month | Kodak estimated searches | Kodak Share of Search | Kodak rank | Polaroid estimated searches | Polaroid Share of Search | Polaroid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 1% | 5 | 673K | 25.3% | 3 |
| Nov 2025 | 27.1K | 1% | 5 | 823K | 30.9% | 2 |
| Dec 2025 | 33.1K | 1% | 5 | 1M | 31.5% | 2 |
| Jan 2026 | 27.1K | 0.93% | 5 | 673K | 23.2% | 3 |
| Feb 2026 | 22.2K | 1% | 5 | 550K | 24.7% | 3 |
| Mar 2026 | 27.1K | 1.1% | 5 | 550K | 23.1% | 3 |
| Apr 2026 | 27.1K | 1.1% | 5 | 550K | 21.8% | 3 |
| May 2026 | 27.1K | 1.1% | 5 | 550K | 21.9% | 3 |
| Jun 2026 | 22.2K | 1% | 5 | 550K | 24.8% | 3 |
| Jul 2026 | 27.1K | 1.1% | 5 | 550K | 22.8% | 3 |
| Aug 2026 | 27.1K | 1% | 5 | 673K | 24.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kodak’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kodak**: Measured on the search term “kodak film”.
- **Polaroid**: Measured on the search term “polaroid camera”.

- [Kodak profile](/demand/global-en/brands/kodak)
- [Polaroid profile](/demand/global-en/brands/polaroid)
- [All instant camera brands worldwide](/demand/global-en/categories/instant-camera-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kodak or Polaroid?

In August 2026, Polaroid had more branded searches than Kodak among instant camera brands worldwide. Polaroid was estimated to have 673K branded searches compared to Kodak’s 27.1K, and held a 24.9% Share of Search versus Kodak’s 1%.

## Cite this page

Brandwave. "Kodak vs Polaroid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kodak-vs-polaroid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kodak-vs-polaroid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.