---
title: "Kobo vs PocketBook: Which is more popular by branded search?"
description: "Which is more popular in search, Kobo or PocketBook? Compare estimated monthly branded-search demand and Share of Search inside the Ebook readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kobo-vs-pocketbook"
publisher: "Brandwave"
---

# Kobo vs PocketBook: Which is more popular by branded search?

Which is more popular in search, Kobo or PocketBook? Compare estimated monthly branded-search demand and Share of Search inside the Ebook readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kobo and PocketBook
- **Competitive set**: Ebook readers
- **Market**: Global
- **Month measured**: Aug 2026
- **Kobo Share of Search**: 19%
- **PocketBook Share of Search**: 2.6%

## Which is more popular in search, Kobo or PocketBook?

- In August 2026, Kobo had more branded searches than PocketBook among ebook readers worldwide. Kobo was estimated to have 1M branded searches compared to PocketBook’s 135K, and held a 19% Share of Search versus PocketBook’s 2.6%.
- Kobo was ahead of PocketBook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide moved from 13.4% to 19%, and its estimated monthly branded searches moved from 673K to 1M.
- Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for ebook readers worldwide in August 2026?

- In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 16.6% to 19%.
- Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## Month by month

| Month | Kobo estimated searches | Kobo Share of Search | Kobo rank | PocketBook estimated searches | PocketBook Share of Search | PocketBook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 13.4% | 2 | 110K | 2.2% | 5 |
| Nov 2025 | 823K | 13.7% | 2 | 135K | 2.3% | 5 |
| Dec 2025 | 1M | 16.2% | 2 | 135K | 2.2% | 5 |
| Jan 2026 | 1M | 16.3% | 2 | 135K | 2.2% | 5 |
| Feb 2026 | 823K | 16.4% | 2 | 110K | 2.2% | 5 |
| Mar 2026 | 823K | 16.3% | 2 | 110K | 2.2% | 5 |
| Apr 2026 | 823K | 16.6% | 2 | 110K | 2.2% | 5 |
| May 2026 | 823K | 16.2% | 2 | 110K | 2.2% | 5 |
| Jun 2026 | 823K | 16.3% | 2 | 110K | 2.2% | 5 |
| Jul 2026 | 823K | 16.6% | 2 | 110K | 2.2% | 5 |
| Aug 2026 | 1M | 19% | 2 | 135K | 2.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kobo’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kobo**: Measured on the search term “kobo”.
- **PocketBook**: Measured on the search term “pocketbook”.

- [Kobo profile](/demand/global-en/brands/kobo)
- [PocketBook profile](/demand/global-en/brands/pocketbook)
- [All ebook readers worldwide](/demand/global-en/categories/ebook-readers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kobo or PocketBook?

In August 2026, Kobo had more branded searches than PocketBook among ebook readers worldwide. Kobo was estimated to have 1M branded searches compared to PocketBook’s 135K, and held a 19% Share of Search versus PocketBook’s 2.6%.

## Cite this page

Brandwave. "Kobo vs PocketBook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kobo-vs-pocketbook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kobo-vs-pocketbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.