---
title: "Kobo Plus vs Storytel: Which is more popular by branded search?"
description: "Which is more popular in search, Kobo Plus or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kobo-plus-vs-storytel"
publisher: "Brandwave"
---

# Kobo Plus vs Storytel: Which is more popular by branded search?

Which is more popular in search, Kobo Plus or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kobo Plus and Storytel
- **Competitive set**: Audiobook services
- **Market**: Global
- **Month measured**: Aug 2026
- **Kobo Plus Share of Search**: 0.96%
- **Storytel Share of Search**: 4.8%

## Which is more popular in search, Kobo Plus or Storytel?

- In August 2026, Storytel had more branded searches than Kobo Plus among audiobook services worldwide. Storytel was estimated to have 301K branded searches compared to Kobo Plus’ 60.5K, and held a 4.8% Share of Search versus Kobo Plus’ 0.96%.
- Storytel was ahead of Kobo Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kobo Plus’ estimated Share of Search among audiobook services worldwide moved from 0.68% to 0.96%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among audiobook services worldwide moved from 5.1% to 4.8%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for audiobook services worldwide in August 2026?

- In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
- Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.

## Month by month

| Month | Kobo Plus estimated searches | Kobo Plus Share of Search | Kobo Plus rank | Storytel estimated searches | Storytel Share of Search | Storytel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 0.68% | 4 | 301K | 5.1% | 3 |
| Nov 2025 | 40.5K | 0.76% | 4 | 301K | 5.6% | 3 |
| Dec 2025 | 49.5K | 1% | 4 | 301K | 6.2% | 3 |
| Jan 2026 | 49.5K | 0.91% | 4 | 368K | 6.8% | 3 |
| Feb 2026 | 40.5K | 0.82% | 4 | 301K | 6.1% | 3 |
| Mar 2026 | 40.5K | 0.76% | 4 | 301K | 5.6% | 3 |
| Apr 2026 | 40.5K | 0.76% | 4 | 301K | 5.6% | 3 |
| May 2026 | 49.5K | 1% | 4 | 301K | 6.1% | 3 |
| Jun 2026 | 49.5K | 1% | 4 | 246K | 5% | 3 |
| Jul 2026 | 60.5K | 1.2% | 4 | 301K | 6.1% | 3 |
| Aug 2026 | 60.5K | 0.96% | 4 | 301K | 4.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kobo Plus’ and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kobo Plus**: Measured on the search term “kobo plus”.
- **Storytel**: Measured on the search term “storytel”.

- [Kobo Plus profile](/demand/global-en/brands/kobo-plus)
- [Storytel profile](/demand/global-en/brands/storytel)
- [All audiobook services worldwide](/demand/global-en/categories/audiobook-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kobo Plus or Storytel?

In August 2026, Storytel had more branded searches than Kobo Plus among audiobook services worldwide. Storytel was estimated to have 301K branded searches compared to Kobo Plus’ 60.5K, and held a 4.8% Share of Search versus Kobo Plus’ 0.96%.

## Cite this page

Brandwave. "Kobo Plus vs Storytel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kobo-plus-vs-storytel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kobo-plus-vs-storytel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.