--- title: "Kobalt vs Rubi: Which is searched more?" description: "Is Kobalt or Rubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kobalt-vs-rubi" publisher: "Brandwave" --- # Kobalt vs Rubi: Which is searched more? Is Kobalt or Rubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobalt and Rubi - **Competitive set**: Tile cutter brands - **Market**: Global - **Month measured**: Sep 2026 - **Kobalt Share of Search**: 3% - **Rubi Share of Search**: 18.2% ## Is Kobalt or Rubi more popular in search? - In September 2026, Rubi had more branded searches than Kobalt among tile cutter brands worldwide. Rubi had about 550,000 branded searches, while Kobalt had 90,500. Rubi made up 18.2% of all tile cutter brand searches we track, and Kobalt accounted for 3%. - Rubi was ahead of Kobalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kobalt’s share of searches among tile cutter brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide moved from 16.1% to 18.2%, and its estimated monthly branded searches held steady at 550K. ## Top tile cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kobalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sigma | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rubi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Montolit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QEP | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tile cutter brands - Asked ChatGPT "Which tile cutter brand should I buy?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What are the best tile cutter brands?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What's the best tile cutter brand for a tile project?": 1. Rubi, 2. Sigma, 3. Montolit, 4. DeWalt - Searched Google, AI Overview "manual tile cutter": 1. QEP - Searched Google, AI Overview "tile cutter for porcelain": 1. Rubi Not named in any answer: Makita, Ryobi and Kobalt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tile cutter brands worldwide in September 2026? - Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026. - Kobalt’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. ## Month by month | Month | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | Rubi estimated searches | Rubi Share of Search | Rubi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.6% | 5 | 550K | 16.1% | 4 | | Nov 2025 | 110K | 2.9% | 5 | 450K | 11.9% | 4 | | Dec 2025 | 110K | 3.3% | 5 | 450K | 13.3% | 4 | | Jan 2026 | 90.5K | 3% | 5 | 550K | 18.1% | 4 | | Feb 2026 | 74K | 2.7% | 5 | 450K | 16.2% | 4 | | Mar 2026 | 90.5K | 2.7% | 5 | 550K | 16.6% | 4 | | Apr 2026 | 90.5K | 3% | 5 | 450K | 14.8% | 4 | | May 2026 | 90.5K | 2.9% | 5 | 450K | 14.5% | 4 | | Jun 2026 | 74K | 2.4% | 5 | 450K | 14.4% | 4 | | Jul 2026 | 74K | 2.8% | 5 | 450K | 17% | 4 | | Aug 2026 | 90.5K | 2.9% | 5 | 550K | 17.9% | 4 | | Sep 2026 | 90.5K | 3% | 5 | 550K | 18.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kobalt’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobalt**: Measured on the search term “kobalt”. - **Rubi**: Measured on the search term “rubi”. - [Kobalt profile](/demand/global-en/brands/kobalt) - [Rubi profile](/demand/global-en/brands/rubi) - [All tile cutter brands worldwide](/demand/global-en/categories/tile-cutter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kobalt or Rubi more popular in search? In September 2026, Rubi had more branded searches than Kobalt among tile cutter brands worldwide. Rubi had about 550,000 branded searches, while Kobalt had 90,500. Rubi made up 18.2% of all tile cutter brand searches we track, and Kobalt accounted for 3%. ## Cite this page Brandwave. "Kobalt vs Rubi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kobalt-vs-rubi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kobalt-vs-rubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.