--- title: "KnowledgeOwl vs Notion: Which is searched more?" description: "Is KnowledgeOwl or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/knowledgeowl-vs-notion" publisher: "Brandwave" --- # KnowledgeOwl vs Notion: Which is searched more? Is KnowledgeOwl or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KnowledgeOwl and Notion - **Competitive set**: Knowledge base software - **Market**: Global - **Month measured**: Sep 2026 - **KnowledgeOwl Share of Search**: 3.6% - **Notion Share of Search**: 1.7% ## Is KnowledgeOwl or Notion more popular in search? - In September 2026, KnowledgeOwl had more branded searches than Notion among knowledge base software worldwide. KnowledgeOwl had about 1,000 branded searches, while Notion had 480. KnowledgeOwl made up 3.6% of all knowledge base software searches we track, and Notion accounted for 1.7%. - KnowledgeOwl was ahead of Notion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KnowledgeOwl’s share of searches among knowledge base software worldwide moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Notion’s share of searches among knowledge base software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 590 to 480. ## Top knowledge base software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. KnowledgeOwl did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Zendesk Guide | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Guru | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ProProfs | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helpjuice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnowledgeOwl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knowledge base software - Asked ChatGPT "Which knowledge base tool should I use?": 1. Notion, 2. Guru - Asked ChatGPT "What are the best knowledge base tools?": 1. Notion, 2. Guru, 3. Document360, 4. Zendesk Guide - Asked ChatGPT "What's the best knowledge base tool for help articles?": 1. Document360, 2. Zendesk Guide, 3. Notion - Searched Google, AI Overview "knowledge base software": 1. Notion, 2. Zendesk Guide, 3. Document360, 4. Guru, 5. ProProfs - Searched Google, AI Overview "internal knowledge base": 1. Document360, 2. Notion Not named in any answer: Helpjuice and KnowledgeOwl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knowledge base software worldwide in September 2026? - In September 2026, Notion rose from 7th to 6th among knowledge base software worldwide. - Estimated monthly branded searches for KnowledgeOwl worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | KnowledgeOwl estimated searches | KnowledgeOwl Share of Search | KnowledgeOwl rank | Notion estimated searches | Notion Share of Search | Notion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.9% | 4 | 590 | 1.5% | 7 | | Nov 2025 | 1.3K | 2.9% | 4 | 480 | 1.1% | 7 | | Dec 2025 | 1K | 2.9% | 4 | 390 | 1.1% | 7 | | Jan 2026 | 1.3K | 3.3% | 4 | 590 | 1.5% | 7 | | Feb 2026 | 1.3K | 3.5% | 4 | 590 | 1.6% | 7 | | Mar 2026 | 1.3K | 3.4% | 4 | 720 | 1.9% | 7 | | Apr 2026 | 1.3K | 3.6% | 4 | 590 | 1.6% | 7 | | May 2026 | 1K | 3% | 4 | 720 | 2.2% | 5 | | Jun 2026 | 1K | 3.4% | 4 | 590 | 2% | 7 | | Jul 2026 | 1K | 3.5% | 4 | 590 | 2.1% | 7 | | Aug 2026 | 1K | 3.6% | 4 | 480 | 1.7% | 7 | | Sep 2026 | 1K | 3.6% | 4 | 480 | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KnowledgeOwl’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KnowledgeOwl**: Measured on the search term “knowledge owl”. - **Notion**: Measured on the search term “notion knowledge base”. - [KnowledgeOwl profile](/demand/global-en/brands/knowledgeowl) - [Notion profile](/demand/global-en/brands/notion) - [All knowledge base software worldwide](/demand/global-en/categories/knowledge-base-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KnowledgeOwl or Notion more popular in search? In September 2026, KnowledgeOwl had more branded searches than Notion among knowledge base software worldwide. KnowledgeOwl had about 1,000 branded searches, while Notion had 480. KnowledgeOwl made up 3.6% of all knowledge base software searches we track, and Notion accounted for 1.7%. ## Cite this page Brandwave. "KnowledgeOwl vs Notion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/knowledgeowl-vs-notion This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/knowledgeowl-vs-notion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.