---
title: "KnowBe4 vs SoSafe: Which is more popular by branded search?"
description: "Which is more popular in search, KnowBe4 or SoSafe? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-sosafe"
publisher: "Brandwave"
---

# KnowBe4 vs SoSafe: Which is more popular by branded search?

Which is more popular in search, KnowBe4 or SoSafe? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KnowBe4 and SoSafe
- **Competitive set**: Security awareness training platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **KnowBe4 Share of Search**: 63.1%
- **SoSafe Share of Search**: <0.01%

## Which is more popular in search, KnowBe4 or SoSafe?

- In August 2026, KnowBe4 had more branded searches than SoSafe among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to SoSafe’s 10, and held a 63.1% Share of Search versus SoSafe’s <0.01%.
- KnowBe4 was ahead of SoSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 166K to 136K.
- Across the 11 months ending August 2026, SoSafe’s estimated Share of Search among security awareness training platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for security awareness training platforms worldwide in August 2026?

- In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.

## Month by month

| Month | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank | SoSafe estimated searches | SoSafe Share of Search | SoSafe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 166K | 66.7% | 1 | 10 | <0.01% | 5 |
| Nov 2025 | 136K | 63.1% | 1 | 10 | <0.01% | 5 |
| Dec 2025 | 111K | 63.2% | 1 | 10 | <0.01% | 5 |
| Jan 2026 | 136K | 63.1% | 1 | 10 | <0.01% | 5 |
| Feb 2026 | 136K | 63% | 1 | 20 | <0.01% | 5 |
| Mar 2026 | 136K | 58.3% | 1 | 10 | <0.01% | 5 |
| Apr 2026 | 136K | 63.1% | 1 | 10 | <0.01% | 5 |
| May 2026 | 136K | 63.1% | 1 | 10 | <0.01% | 5 |
| Jun 2026 | 136K | 62% | 1 | 10 | <0.01% | 5 |
| Jul 2026 | 136K | 66.4% | 1 | 10 | <0.01% | 5 |
| Aug 2026 | 136K | 63.1% | 1 | 10 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KnowBe4’s and SoSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure.
- **SoSafe**: Measured on the search term “sosafe-awareness com”.

- [KnowBe4 profile](/demand/global-en/brands/knowbe4)
- [SoSafe profile](/demand/global-en/brands/sosafe)
- [All security awareness training platforms worldwide](/demand/global-en/categories/security-awareness-training-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KnowBe4 or SoSafe?

In August 2026, KnowBe4 had more branded searches than SoSafe among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to SoSafe’s 10, and held a 63.1% Share of Search versus SoSafe’s <0.01%.

## Cite this page

Brandwave. "KnowBe4 vs SoSafe: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-sosafe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-sosafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.