--- title: "KnowBe4 vs Proofpoint: Which is more popular by branded search?" description: "Which is more popular in search, KnowBe4 or Proofpoint? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-proofpoint" publisher: "Brandwave" --- # KnowBe4 vs Proofpoint: Which is more popular by branded search? Which is more popular in search, KnowBe4 or Proofpoint? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KnowBe4 and Proofpoint - **Competitive set**: Security awareness training platforms - **Market**: Global - **Month measured**: Aug 2026 - **KnowBe4 Share of Search**: 63.1% - **Proofpoint Share of Search**: 28.3% ## Which is more popular in search, KnowBe4 or Proofpoint? - In August 2026, KnowBe4 had more branded searches than Proofpoint among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Proofpoint’s 61K, and held a 63.1% Share of Search versus Proofpoint’s 28.3%. - KnowBe4 was ahead of Proofpoint in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 166K to 136K. - Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide moved from 24.5% to 28.3%, and its estimated monthly branded searches moved from 61.1K to 61K. ## How did search popularity change for security awareness training platforms worldwide in August 2026? - In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%. - In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%. ## Month by month | Month | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank | Proofpoint estimated searches | Proofpoint Share of Search | Proofpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 166K | 66.7% | 1 | 61.1K | 24.5% | 2 | | Nov 2025 | 136K | 63.1% | 1 | 61K | 28.3% | 2 | | Dec 2025 | 111K | 63.2% | 1 | 50K | 28.5% | 2 | | Jan 2026 | 136K | 63.1% | 1 | 61.1K | 28.3% | 2 | | Feb 2026 | 136K | 63% | 1 | 61.2K | 28.4% | 2 | | Mar 2026 | 136K | 58.3% | 1 | 74.7K | 32% | 2 | | Apr 2026 | 136K | 63.1% | 1 | 61.1K | 28.3% | 2 | | May 2026 | 136K | 63.1% | 1 | 61K | 28.3% | 2 | | Jun 2026 | 136K | 62% | 1 | 61.3K | 28% | 2 | | Jul 2026 | 136K | 66.4% | 1 | 50.3K | 24.6% | 2 | | Aug 2026 | 136K | 63.1% | 1 | 61K | 28.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KnowBe4’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure. - **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure. - [KnowBe4 profile](/demand/global-en/brands/knowbe4) - [Proofpoint profile](/demand/global-en/brands/proofpoint) - [All security awareness training platforms worldwide](/demand/global-en/categories/security-awareness-training-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KnowBe4 or Proofpoint? In August 2026, KnowBe4 had more branded searches than Proofpoint among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Proofpoint’s 61K, and held a 63.1% Share of Search versus Proofpoint’s 28.3%. ## Cite this page Brandwave. "KnowBe4 vs Proofpoint: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-proofpoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/knowbe4-vs-proofpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.