---
title: "Knorr vs Lawry's: Which is searched more?"
description: "Which is more popular in search, Knorr or Lawry's? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/knorr-vs-lawrys"
publisher: "Brandwave"
---

# Knorr vs Lawry's: Which is searched more?

Which is more popular in search, Knorr or Lawry's? Compare estimated monthly branded-search demand and Share of Search inside the Seasoning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Knorr and Lawry's
- **Competitive set**: Seasoning brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Knorr Share of Search**: 11.7%
- **Lawry's Share of Search**: 23.3%

## Which is more popular in search, Knorr or Lawry's?

- In August 2026, Lawry's had more branded searches than Knorr among seasoning brands worldwide. Lawry's was estimated to have 220K branded searches compared to Knorr’s 110K, and held a 23.3% Share of Search versus Knorr’s 11.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Knorr took it in November 2025, Lawry's took it in December 2025.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide moved from 15.7% to 11.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide moved from 25.6% to 23.3%, and its estimated monthly branded searches held steady at 220K.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Lawry's gained estimated Share of Search among seasoning brands worldwide, from 22% to 23.3%.
- In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%.

## Month by month

| Month | Knorr estimated searches | Knorr Share of Search | Knorr rank | Lawry's estimated searches | Lawry's Share of Search | Lawry's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 15.7% | 3 | 220K | 25.6% | 2 |
| Nov 2025 | 550K | 43.2% | 1 | 220K | 17.3% | 3 |
| Dec 2025 | 135K | 14% | 4 | 270K | 28.1% | 2 |
| Jan 2026 | 135K | 13.9% | 4 | 220K | 22.7% | 2 |
| Feb 2026 | 110K | 13.8% | 4 | 181K | 22.8% | 2 |
| Mar 2026 | 135K | 14.5% | 4 | 181K | 19.4% | 2 |
| Apr 2026 | 110K | 13.1% | 4 | 220K | 26.1% | 2 |
| May 2026 | 110K | 11.9% | 4 | 220K | 23.8% | 2 |
| Jun 2026 | 110K | 13.4% | 4 | 181K | 22% | 2 |
| Jul 2026 | 110K | 13.4% | 4 | 181K | 22% | 2 |
| Aug 2026 | 110K | 11.7% | 4 | 220K | 23.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Knorr’s and Lawry's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Knorr**: Measured on the search term “knorr”.
- **Lawry's**: Measured on the search terms “lawry s” and “lawry's”, summed into one figure.

- [Knorr profile](/demand/global-en/brands/knorr)
- [Lawry's profile](/demand/global-en/brands/lawrys)
- [All seasoning brands worldwide](/demand/global-en/categories/seasoning-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Knorr or Lawry's?

In August 2026, Lawry's had more branded searches than Knorr among seasoning brands worldwide. Lawry's was estimated to have 220K branded searches compared to Knorr’s 110K, and held a 23.3% Share of Search versus Knorr’s 11.7%.

## Cite this page

Brandwave. "Knorr vs Lawry's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/knorr-vs-lawrys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/knorr-vs-lawrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.