---
title: "Knix vs Thinx: Which is more popular by branded search?"
description: "Which is more popular in search, Knix or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/knix-vs-thinx"
publisher: "Brandwave"
---

# Knix vs Thinx: Which is more popular by branded search?

Which is more popular in search, Knix or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Knix and Thinx
- **Competitive set**: Period underwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Knix Share of Search**: 52.6%
- **Thinx Share of Search**: 9.9%

## Which is more popular in search, Knix or Thinx?

- In August 2026, Knix had more branded searches than Thinx among period underwear brands worldwide. Knix was estimated to have 216K branded searches compared to Thinx’s 40.8K, and held a 52.6% Share of Search versus Thinx’s 9.9%.
- Knix was ahead of Thinx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knix’s estimated Share of Search among period underwear brands worldwide moved from 50.9% to 52.6%, and its estimated monthly branded searches moved from 155K to 216K.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period underwear brands worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches moved from 31.5K to 40.8K.

## How did search popularity change for period underwear brands worldwide in August 2026?

- In August 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 50.4% to 52.6%.
- In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.

## Month by month

| Month | Knix estimated searches | Knix Share of Search | Knix rank | Thinx estimated searches | Thinx Share of Search | Thinx rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 155K | 50.9% | 1 | 31.5K | 10.3% | 3 |
| Nov 2025 | 229K | 55.7% | 1 | 38.9K | 9.5% | 3 |
| Dec 2025 | 191K | 52.3% | 1 | 44.9K | 12.3% | 3 |
| Jan 2026 | 203K | 49% | 1 | 64.2K | 15.5% | 3 |
| Feb 2026 | 168K | 47.2% | 1 | 79.9K | 22.5% | 2 |
| Mar 2026 | 200K | 52.6% | 1 | 61K | 16.1% | 2 |
| Apr 2026 | 224K | 53.6% | 1 | 68.9K | 16.5% | 2 |
| May 2026 | 201K | 44.7% | 1 | 79.9K | 17.7% | 3 |
| Jun 2026 | 230K | 47% | 1 | 79K | 16.2% | 3 |
| Jul 2026 | 263K | 50.4% | 1 | 77.2K | 14.8% | 3 |
| Aug 2026 | 216K | 52.6% | 1 | 40.8K | 9.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Knix’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Knix**: Measured on the search terms “knix”, “knix bras”, “knix period underwear”, “knix underwear” and “knixwear”, summed into one figure.
- **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure.

- [Knix profile](/demand/global-en/brands/knix)
- [Thinx profile](/demand/global-en/brands/thinx)
- [All period underwear brands worldwide](/demand/global-en/categories/period-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Knix or Thinx?

In August 2026, Knix had more branded searches than Thinx among period underwear brands worldwide. Knix was estimated to have 216K branded searches compared to Thinx’s 40.8K, and held a 52.6% Share of Search versus Thinx’s 9.9%.

## Cite this page

Brandwave. "Knix vs Thinx: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/knix-vs-thinx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/knix-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.