--- title: "Klymit vs REI Co-op: Which is searched more?" description: "Is Klymit or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klymit-vs-rei-coop" publisher: "Brandwave" --- # Klymit vs REI Co-op: Which is searched more? Is Klymit or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klymit and REI Co-op - **Competitive set**: Sleeping mat brands - **Market**: Global - **Month measured**: Sep 2026 - **Klymit Share of Search**: 1.9% - **REI Co-op Share of Search**: 31.3% ## Is Klymit or REI Co-op more popular in search? - In September 2026, REI Co-op had more branded searches than Klymit among sleeping mat brands worldwide. REI Co-op had about 74,000 branded searches, while Klymit had 4,400. REI Co-op made up 31.3% of all sleeping mat brand searches we track, and Klymit accounted for 1.9%. - REI Co-op was ahead of Klymit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Klymit’s share of searches among sleeping mat brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping mat brands worldwide moved from 33.8% to 31.3%, and its estimated monthly branded searches held steady at 74K. ## Top sleeping mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klymit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op was listed before Klymit in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exped | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sea to Summit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klymit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | REI Co-op | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about sleeping mat brands - Asked ChatGPT "Which sleeping mat brand should I buy?": 1. Nemo, 2. Therm-a-Rest, 3. Exped, 4. REI Co-op - Asked ChatGPT "What are the best sleeping mat brands?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped, 4. Nemo, 5. REI Co-op, 6. Klymit - Asked ChatGPT "What's the best sleeping mat brand for camping comfort?": 1. Therm-a-Rest, 2. Exped, 3. Sea to Summit, 4. Nemo, 5. REI Co-op - Searched Google, AI Overview "best sleeping mat": 1. Nemo, 2. Exped, 3. Therm-a-Rest, 4. Klymit - Searched Google, AI Overview "camping sleeping mat": 1. Therm-a-Rest, 2. Sea to Summit, 3. Klymit, 4. Nemo, 5. Exped Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping mat brands worldwide in September 2026? - In September 2026, REI Co-op overtook Sea to Summit to become the leader among sleeping mat brands worldwide, with 31.3% of the searches. ## Month by month | Month | Klymit estimated searches | Klymit Share of Search | Klymit rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 2% | 6 | 74K | 33.8% | 1 | | Nov 2025 | 4.4K | 1.6% | 6 | 110K | 39.8% | 1 | | Dec 2025 | 4.4K | 1.8% | 6 | 110K | 44.5% | 1 | | Jan 2026 | 4.4K | 1.7% | 6 | 90.5K | 35.2% | 1 | | Feb 2026 | 3.6K | 1.7% | 6 | 74K | 34% | 1 | | Mar 2026 | 4.4K | 1.6% | 6 | 90.5K | 33.8% | 1 | | Apr 2026 | 4.4K | 1.8% | 6 | 74K | 30.6% | 1 | | May 2026 | 5.4K | 1.8% | 6 | 90.5K | 30.4% | 1 | | Jun 2026 | 5.4K | 1.9% | 6 | 74K | 26.5% | 2 | | Jul 2026 | 5.4K | 1.8% | 6 | 74K | 24.6% | 2 | | Aug 2026 | 5.4K | 1.7% | 6 | 90.5K | 28.5% | 2 | | Sep 2026 | 4.4K | 1.9% | 6 | 74K | 31.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Klymit’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klymit**: Measured on the search term “klymit”. - **REI Co-op**: Measured on the search term “rei co-op”. - [Klymit profile](/demand/global-en/brands/klymit) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All sleeping mat brands worldwide](/demand/global-en/categories/sleeping-mat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klymit or REI Co-op more popular in search? In September 2026, REI Co-op had more branded searches than Klymit among sleeping mat brands worldwide. REI Co-op had about 74,000 branded searches, while Klymit had 4,400. REI Co-op made up 31.3% of all sleeping mat brand searches we track, and Klymit accounted for 1.9%. ## Cite this page Brandwave. "Klymit vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/klymit-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klymit-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.