--- title: "Klook vs TourRadar: Which is searched more?" description: "Is Klook or TourRadar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klook-vs-tourradar" publisher: "Brandwave" --- # Klook vs TourRadar: Which is searched more? Is Klook or TourRadar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klook and TourRadar - **Competitive set**: Tour booking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Klook Share of Search**: 40.2% - **TourRadar Share of Search**: 1.1% ## Is Klook or TourRadar more popular in search? - In September 2026, Klook had more branded searches than TourRadar among tour booking platforms worldwide. Klook had about 1.5 million branded searches, while TourRadar had 40,500. Klook made up 40.2% of all tour booking platform searches we track, and TourRadar accounted for 1.1%. - Klook was ahead of TourRadar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Klook’s share of searches among tour booking platforms worldwide moved from 43.8% to 40.2%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, TourRadar’s share of searches among tour booking platforms worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## Top tour booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TourRadar was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Klook was listed before TourRadar in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Viator | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GetYourGuide | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Klook | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ToursByLocals | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | TourRadar | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Tiqets | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Civitatis | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Musement | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour booking platforms - Asked ChatGPT "Which tour booking platform should I use?": 1. Viator, 2. GetYourGuide, 3. Klook, 4. ToursByLocals - Asked ChatGPT "What are the best tour booking platforms?": 1. Viator, 2. GetYourGuide, 3. ToursByLocals, 4. Klook, 5. TourRadar, 6. Tiqets - Asked ChatGPT "What's the best tour booking platform for day trips?": 1. GetYourGuide, 2. Viator, 3. Klook, 4. ToursByLocals - Searched Google, AI Overview "tour booking platforms": 1. Viator, 2. GetYourGuide, 3. Tiqets, 4. TourRadar - Searched Google, AI Overview "best tour booking site": 1. Viator, 2. GetYourGuide, 3. Klook, 4. Civitatis, 5. TourRadar Not named in any answer: Musement. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tour booking platforms worldwide in September 2026? - In September 2026, Klook gained share of searches among tour booking platforms worldwide, from 35.6% to 40.2%. - Estimated monthly branded searches for TourRadar worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## Month by month | Month | Klook estimated searches | Klook Share of Search | Klook rank | TourRadar estimated searches | TourRadar Share of Search | TourRadar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 43.8% | 1 | 60.5K | 1.8% | 5 | | Nov 2025 | 1.5M | 45.7% | 1 | 49.5K | 1.5% | 5 | | Dec 2025 | 1.5M | 46.7% | 1 | 49.5K | 1.5% | 6 | | Jan 2026 | 1.5M | 40.3% | 1 | 60.5K | 1.6% | 5 | | Feb 2026 | 1.5M | 44% | 1 | 49.5K | 1.5% | 5 | | Mar 2026 | 1.5M | 40.1% | 1 | 60.5K | 1.6% | 6 | | Apr 2026 | 1.5M | 40.1% | 1 | 60.5K | 1.6% | 6 | | May 2026 | 1.5M | 40.5% | 1 | 40.5K | 1.1% | 6 | | Jun 2026 | 1.5M | 40.6% | 1 | 40.5K | 1.1% | 6 | | Jul 2026 | 1.5M | 38.5% | 1 | 40.5K | 1% | 6 | | Aug 2026 | 1.5M | 35.6% | 1 | 40.5K | 0.96% | 6 | | Sep 2026 | 1.5M | 40.2% | 1 | 40.5K | 1.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Klook’s and TourRadar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klook**: Measured on the search term “klook”. - **TourRadar**: Measured on the search term “tourradar”. - [Klook profile](/demand/global-en/brands/klook) - [TourRadar profile](/demand/global-en/brands/tourradar) - [All tour booking platforms worldwide](/demand/global-en/categories/tour-booking-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klook or TourRadar more popular in search? In September 2026, Klook had more branded searches than TourRadar among tour booking platforms worldwide. Klook had about 1.5 million branded searches, while TourRadar had 40,500. Klook made up 40.2% of all tour booking platform searches we track, and TourRadar accounted for 1.1%. ## Cite this page Brandwave. "Klook vs TourRadar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/klook-vs-tourradar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klook-vs-tourradar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.