---
title: "Kling AI vs Submagic: Which is searched more?"
description: "Is Kling AI or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kling-ai-vs-submagic"
publisher: "Brandwave"
---

# Kling AI vs Submagic: Which is searched more?

Is Kling AI or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kling AI and Submagic
- **Competitive set**: Short video generators
- **Market**: Global
- **Month measured**: Sep 2026
- **Kling AI Share of Search**: 8.8%
- **Submagic Share of Search**: 0.29%

## Is Kling AI or Submagic more popular in search?

- In September 2026, Kling AI had more branded searches than Submagic among short video generators worldwide. Kling AI had about 2.2 million branded searches, while Submagic had 74,000. Kling AI made up 8.8% of all short video generator searches we track, and Submagic accounted for 0.29%.
- Kling AI was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kling AI’s share of searches among short video generators worldwide moved from 8.2% to 8.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Submagic’s share of searches among short video generators worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for short video generators worldwide in September 2026?

- In September 2026, Kling AI lost share of searches among short video generators worldwide, from 12.2% to 8.8%.

## Month by month

| Month | Kling AI estimated searches | Kling AI Share of Search | Kling AI rank | Submagic estimated searches | Submagic Share of Search | Submagic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 8.2% | 2 | 74K | 0.33% | 7 |
| Nov 2025 | 1.5M | 6.9% | 2 | 74K | 0.34% | 6 |
| Dec 2025 | 4.1M | 14.9% | 2 | 74K | 0.27% | 7 |
| Jan 2026 | 5M | 17.3% | 2 | 90.5K | 0.31% | 6 |
| Feb 2026 | 3.4M | 14.6% | 2 | 90.5K | 0.39% | 6 |
| Mar 2026 | 2.7M | 10.3% | 2 | 90.5K | 0.34% | 6 |
| Apr 2026 | 2.2M | 10% | 2 | 90.5K | 0.41% | 6 |
| May 2026 | 3.4M | 12.4% | 2 | 90.5K | 0.34% | 6 |
| Jun 2026 | 2.7M | 12.3% | 2 | 110K | 0.49% | 6 |
| Jul 2026 | 3.4M | 14.2% | 2 | 90.5K | 0.38% | 6 |
| Aug 2026 | 2.7M | 12.2% | 2 | 74K | 0.33% | 7 |
| Sep 2026 | 2.2M | 8.8% | 2 | 74K | 0.29% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kling AI’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kling AI**: Measured on the search term “kling ai”.
- **Submagic**: Measured on the search term “submagic”.

- [Kling AI profile](/demand/global-en/brands/kling-ai)
- [Submagic profile](/demand/global-en/brands/submagic)
- [All short video generators worldwide](/demand/global-en/categories/ai-shorts-generators): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kling AI or Submagic more popular in search?

In September 2026, Kling AI had more branded searches than Submagic among short video generators worldwide. Kling AI had about 2.2 million branded searches, while Submagic had 74,000. Kling AI made up 8.8% of all short video generator searches we track, and Submagic accounted for 0.29%.

## Cite this page

Brandwave. "Kling AI vs Submagic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kling-ai-vs-submagic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kling-ai-vs-submagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.