---
title: "Kleenex vs Scott: Which is more popular by branded search?"
description: "Which is more popular in search, Kleenex or Scott? Compare estimated monthly branded-search demand and Share of Search inside the Tissue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kleenex-vs-scott"
publisher: "Brandwave"
---

# Kleenex vs Scott: Which is more popular by branded search?

Which is more popular in search, Kleenex or Scott? Compare estimated monthly branded-search demand and Share of Search inside the Tissue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kleenex and Scott
- **Competitive set**: Tissue brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kleenex Share of Search**: 55.4%
- **Scott Share of Search**: 2.2%

## Which is more popular in search, Kleenex or Scott?

- In August 2026, Kleenex had more branded searches than Scott among tissue brands worldwide. Kleenex was estimated to have 165K branded searches compared to Scott’s 6.6K, and held a 55.4% Share of Search versus Scott’s 2.2%.
- Kleenex was ahead of Scott in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide moved from 62.6% to 55.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for tissue brands worldwide in August 2026?

- In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.
- In August 2026, Scott fell from 4th to 5th among tissue brands worldwide.

## Month by month

| Month | Kleenex estimated searches | Kleenex Share of Search | Kleenex rank | Scott estimated searches | Scott Share of Search | Scott rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 62.6% | 1 | 6.6K | 3.1% | 4 |
| Nov 2025 | 135K | 51.2% | 1 | 5.4K | 2% | 5 |
| Dec 2025 | 135K | 51.2% | 1 | 5.4K | 2% | 5 |
| Jan 2026 | 165K | 63.4% | 1 | 6.6K | 2.5% | 5 |
| Feb 2026 | 135K | 58.2% | 1 | 6.6K | 2.8% | 5 |
| Mar 2026 | 165K | 51.4% | 1 | 6.6K | 2.1% | 5 |
| Apr 2026 | 135K | 63.1% | 1 | 6.6K | 3.1% | 4 |
| May 2026 | 135K | 63.3% | 1 | 5.4K | 2.5% | 4 |
| Jun 2026 | 135K | 64% | 1 | 5.4K | 2.6% | 4 |
| Jul 2026 | 135K | 66.7% | 1 | 5.4K | 2.7% | 4 |
| Aug 2026 | 165K | 55.4% | 1 | 6.6K | 2.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kleenex’s and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kleenex**: Measured on the search term “kleenex”.
- **Scott**: Measured on the search term “scott paper towels”.

- [Kleenex profile](/demand/global-en/brands/kleenex)
- [Scott profile](/demand/global-en/brands/scott)
- [All tissue brands worldwide](/demand/global-en/categories/tissue-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kleenex or Scott?

In August 2026, Kleenex had more branded searches than Scott among tissue brands worldwide. Kleenex was estimated to have 165K branded searches compared to Scott’s 6.6K, and held a 55.4% Share of Search versus Scott’s 2.2%.

## Cite this page

Brandwave. "Kleenex vs Scott: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kleenex-vs-scott

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kleenex-vs-scott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.