---
title: "Klaviyo vs Upstack: Which is more popular by branded search?"
description: "Which is more popular in search, Klaviyo or Upstack? Compare estimated monthly branded-search demand and Share of Search inside the Cart recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-upstack"
publisher: "Brandwave"
---

# Klaviyo vs Upstack: Which is more popular by branded search?

Which is more popular in search, Klaviyo or Upstack? Compare estimated monthly branded-search demand and Share of Search inside the Cart recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Klaviyo and Upstack
- **Competitive set**: Cart recovery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Klaviyo Share of Search**: 96.5%
- **Upstack Share of Search**: 0.73%

## Which is more popular in search, Klaviyo or Upstack?

- In August 2026, Klaviyo had more branded searches than Upstack among cart recovery platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Upstack’s 2.4K, and held a 96.5% Share of Search versus Upstack’s 0.73%.
- Klaviyo was ahead of Upstack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among cart recovery platforms worldwide moved from 96.8% to 96.5%, and its estimated monthly branded searches moved from 319K to 315K.
- Across the 11 months ending August 2026, Upstack’s estimated Share of Search among cart recovery platforms worldwide moved from 0.88% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for cart recovery platforms worldwide in August 2026?

- Estimated monthly branded searches for Upstack worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Upstack estimated searches | Upstack Share of Search | Upstack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 319K | 96.8% | 1 | 2.9K | 0.88% | 3 |
| Nov 2025 | 317K | 96.5% | 1 | 3.6K | 1.1% | 3 |
| Dec 2025 | 260K | 96.3% | 1 | 2.4K | 0.89% | 3 |
| Jan 2026 | 317K | 96.5% | 1 | 3.6K | 1.1% | 3 |
| Feb 2026 | 317K | 97.1% | 1 | 2.9K | 0.89% | 3 |
| Mar 2026 | 320K | 96.8% | 1 | 2.9K | 0.88% | 3 |
| Apr 2026 | 318K | 96.7% | 1 | 2.9K | 0.88% | 3 |
| May 2026 | 326K | 96.8% | 1 | 2.9K | 0.86% | 3 |
| Jun 2026 | 317K | 96.9% | 1 | 2.4K | 0.73% | 3 |
| Jul 2026 | 315K | 96.8% | 1 | 2.4K | 0.74% | 3 |
| Aug 2026 | 315K | 96.5% | 1 | 2.4K | 0.73% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Klaviyo’s and Upstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.
- **Upstack**: Measured on the search term “upstack”.

- [Klaviyo profile](/demand/global-en/brands/klaviyo)
- [Upstack profile](/demand/global-en/brands/upstack)
- [All cart recovery platforms worldwide](/demand/global-en/categories/cart-recovery-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Klaviyo or Upstack?

In August 2026, Klaviyo had more branded searches than Upstack among cart recovery platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Upstack’s 2.4K, and held a 96.5% Share of Search versus Upstack’s 0.73%.

## Cite this page

Brandwave. "Klaviyo vs Upstack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-upstack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-upstack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.