--- title: "Klaviyo vs Postscript: Which is searched more?" description: "Is Klaviyo or Postscript more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-postscript" publisher: "Brandwave" --- # Klaviyo vs Postscript: Which is searched more? Is Klaviyo or Postscript more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klaviyo and Postscript - **Competitive set**: SMS marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Klaviyo Share of Search**: 31.2% - **Postscript Share of Search**: 5.1% ## Is Klaviyo or Postscript more popular in search? - In September 2026, Klaviyo had more branded searches than Postscript among SMS marketing platforms worldwide. Klaviyo had about 304,000 branded searches, while Postscript had 49,500. Klaviyo made up 31.2% of all SMS marketing platform searches we track, and Postscript accounted for 5.1%. - Klaviyo was ahead of Postscript in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Klaviyo’s share of searches among SMS marketing platforms worldwide moved from 27.3% to 31.2%, and its estimated monthly branded searches moved from 306K to 304K. - Across the 12 months ending September 2026, Postscript’s share of searches among SMS marketing platforms worldwide moved from 4.4% to 5.1%, and its estimated monthly branded searches held steady at 49.5K. ## Top SMS marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Postscript was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before Postscript in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SimpleTexting | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Klaviyo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SlickText | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Postscript | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | EZ Texting | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Attentive | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Textla | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Textmagic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Twilio | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Textedly | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about SMS marketing platforms - Asked ChatGPT "Which SMS marketing platform should I use?": 1. Klaviyo, 2. SimpleTexting, 3. Postscript, 4. EZ Texting, 5. Attentive - Asked ChatGPT "What are the best SMS marketing platforms?": 1. Klaviyo, 2. Postscript, 3. SlickText, 4. SimpleTexting, 5. Attentive, 6. Twilio - Asked ChatGPT "What's the best SMS marketing platform for text campaigns?": 1. Klaviyo, 2. Postscript, 3. Attentive, 4. SimpleTexting, 5. EZ Texting - Searched Google, AI Overview "sms marketing platform": 1. SimpleTexting, 2. SlickText, 3. Textla, 4. EZ Texting, 5. Twilio, 6. Attentive, 7. Klaviyo - Searched Google, AI Overview "text campaign software": 1. SimpleTexting, 2. SlickText, 3. Textmagic, 4. EZ Texting, 5. Textla, 6. Textedly Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SMS marketing platforms worldwide in September 2026? - In September 2026, Klaviyo gained share of searches among SMS marketing platforms worldwide, from 27.7% to 31.2%. - In September 2026, Postscript gained share of searches among SMS marketing platforms worldwide, from 4.5% to 5.1%. ## Month by month | Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Postscript estimated searches | Postscript Share of Search | Postscript rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 306K | 27.3% | 2 | 49.5K | 4.4% | 3 | | Nov 2025 | 305K | 30.9% | 2 | 49.5K | 5% | 3 | | Dec 2025 | 249K | 29.9% | 2 | 49.5K | 6% | 3 | | Jan 2026 | 305K | 30.6% | 2 | 49.5K | 5% | 3 | | Feb 2026 | 305K | 31.2% | 2 | 40.5K | 4.2% | 3 | | Mar 2026 | 305K | 27.4% | 2 | 49.5K | 4.4% | 3 | | Apr 2026 | 304K | 27.6% | 2 | 40.5K | 3.7% | 3 | | May 2026 | 304K | 27.8% | 2 | 40.5K | 3.7% | 3 | | Jun 2026 | 304K | 27.8% | 2 | 40.5K | 3.7% | 3 | | Jul 2026 | 304K | 28.1% | 2 | 33.1K | 3.1% | 3 | | Aug 2026 | 304K | 27.7% | 2 | 49.5K | 4.5% | 3 | | Sep 2026 | 304K | 31.2% | 2 | 49.5K | 5.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Klaviyo’s and Postscript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo crm”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure. - **Postscript**: Measured on the search term “postscript”. - [Klaviyo profile](/demand/global-en/brands/klaviyo) - [Postscript profile](/demand/global-en/brands/postscript) - [All SMS marketing platforms worldwide](/demand/global-en/categories/sms-marketing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klaviyo or Postscript more popular in search? In September 2026, Klaviyo had more branded searches than Postscript among SMS marketing platforms worldwide. Klaviyo had about 304,000 branded searches, while Postscript had 49,500. Klaviyo made up 31.2% of all SMS marketing platform searches we track, and Postscript accounted for 5.1%. ## Cite this page Brandwave. "Klaviyo vs Postscript: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-postscript This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-postscript. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.