--- title: "Klaviyo vs Pencil: Which is more popular?" description: "Is Klaviyo or Pencil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pencil" publisher: "Brandwave" --- # Klaviyo vs Pencil: Which is more popular? Is Klaviyo or Pencil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klaviyo and Pencil - **Competitive set**: AI marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Klaviyo Share of Search**: 1.5% - **Pencil Share of Search**: 5.4% ## Is Klaviyo or Pencil more popular in search? - In September 2026, Pencil had more branded searches than Klaviyo among AI marketing platforms worldwide. Pencil had about 6,990 branded searches, while Klaviyo had 1,900. Pencil made up 5.4% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%. - Pencil was ahead of Klaviyo in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide moved from 0.23% to 1.5%, and its estimated monthly branded searches moved from 720 to 1.9K. - Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide moved from 2.3% to 5.4%, and its estimated monthly branded searches moved from 6.9K to 7K. ## Top AI marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pencil did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jasper | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Copy.ai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Semrush | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HubSpot Breeze | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blaze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Writer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pencil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Persado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typeface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI marketing platforms - Asked ChatGPT "What are the best AI marketing tools?": 1. Canva, 2. Semrush, 3. Jasper, 4. Klaviyo, 5. HubSpot Breeze - Asked ChatGPT "Which AI platform is best for creating marketing content at scale?": 1. Jasper, 2. Copy.ai, 3. Writer - Asked ChatGPT "What AI tools do marketing teams use to run campaigns?": 1. Canva, 2. Klaviyo, 3. Jasper, 4. Semrush, 5. HubSpot Breeze - Searched Google, AI Overview "ai marketing tools": 1. Jasper, 2. Copy.ai, 3. Canva, 4. HubSpot Breeze - Searched Google, AI Overview "ai marketing platform": 1. Jasper, 2. Copy.ai, 3. Blaze Not named in any answer: Albert, Pencil, Persado and Typeface. Brands are listed in the order each answer named them. The answers were collected in the United States on October 23, 2026. ## How did search popularity change for AI marketing platforms worldwide in September 2026? - In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches. - In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%. ## How has branded search for Klaviyo and Pencil changed worldwide over the last 12 months? | Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Pencil estimated searches | Pencil Share of Search | Pencil rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 720 | 0.23% | 12 | 6.9K | 2.3% | 6 | | Dec 2025 | 590 | 0.26% | 12 | 5.7K | 2.5% | 6 | | Jan 2026 | 720 | 0.24% | 12 | 18.4K | 6.1% | 5 | | Feb 2026 | 880 | 0.31% | 12 | 33.4K | 11.8% | 3 | | Mar 2026 | 1K | 0.3% | 12 | 49.8K | 15.2% | 3 | | Apr 2026 | 880 | 0.32% | 12 | 22.5K | 8.3% | 4 | | May 2026 | 720 | 0.33% | 12 | 15.1K | 6.9% | 4 | | Jun 2026 | 720 | 0.41% | 12 | 12.4K | 7% | 4 | | Jul 2026 | 480 | 0.32% | 12 | 8.5K | 5.7% | 5 | | Aug 2026 | 480 | 0.34% | 12 | 6.9K | 4.8% | 5 | | Sep 2026 | 1.9K | 1.5% | 10 | 7K | 5.4% | 5 | | Oct 2026 | — | — | — | — | — | — | ## How are Klaviyo’s and Pencil’s branded searches counted? Brandwave collects information about searches that people make online using Klaviyo’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klaviyo**: Measured on the search term “klaviyo ai”. - **Pencil**: Measured on the search terms “pencil ai” and “pencil creative”, summed into one figure. - [Klaviyo profile](/demand/global-en/brands/klaviyo) - [Pencil profile](/demand/global-en/brands/pencil) - [All AI marketing platforms worldwide](/demand/global-en/categories/ai-marketing-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klaviyo or Pencil more popular in search? In September 2026, Pencil had more branded searches than Klaviyo among AI marketing platforms worldwide. Pencil had about 6,990 branded searches, while Klaviyo had 1,900. Pencil made up 5.4% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%. ## Cite this page Brandwave. "Klaviyo vs Pencil: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pencil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pencil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.