--- title: "Klaviyo vs Pardot: Which is searched more?" description: "Is Klaviyo or Pardot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pardot" publisher: "Brandwave" --- # Klaviyo vs Pardot: Which is searched more? Is Klaviyo or Pardot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klaviyo and Pardot - **Competitive set**: Campaign management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Klaviyo Share of Search**: 7.3% - **Pardot Share of Search**: 0.29% ## Is Klaviyo or Pardot more popular in search? - In September 2026, Klaviyo had more branded searches than Pardot among campaign management platforms worldwide. Klaviyo had about 303,000 branded searches, while Pardot had 12,100. Klaviyo made up 7.3% of all campaign management platform searches we track, and Pardot accounted for 0.29%. - Klaviyo was ahead of Pardot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Klaviyo’s share of searches among campaign management platforms worldwide moved from 6.1% to 7.3%, and its estimated monthly branded searches moved from 305K to 303K. - Across the 12 months ending September 2026, Pardot’s share of searches among campaign management platforms worldwide moved from 0.36% to 0.29%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top campaign management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pardot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ActiveCampaign | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Asana | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klaviyo | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Marketo Engage | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Customer.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pardot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about campaign management platforms - Asked ChatGPT "Which campaign management platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Mailchimp, 4. Klaviyo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best campaign management platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Adobe Marketo Engage, 4. Mailchimp, 5. Klaviyo, 6. Asana - Asked ChatGPT "What's the best campaign management platform for marketing teams?": 1. HubSpot, 2. Asana, 3. ActiveCampaign, 4. Adobe Marketo Engage - Searched Google, AI Overview "campaign management platforms": 1. HubSpot, 2. ActiveCampaign, 3. Asana, 4. Klaviyo - Searched Google, AI Overview "marketing campaign software": 1. ActiveCampaign, 2. HubSpot, 3. Mailchimp, 4. Klaviyo Not named in any answer: Customer.io and Pardot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for campaign management platforms worldwide in September 2026? - In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%. - Estimated monthly branded searches for Pardot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Pardot estimated searches | Pardot Share of Search | Pardot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 305K | 6.1% | 4 | 18.1K | 0.36% | 6 | | Nov 2025 | 304K | 7.2% | 4 | 14.8K | 0.35% | 6 | | Dec 2025 | 248K | 6.9% | 4 | 12.1K | 0.33% | 6 | | Jan 2026 | 304K | 6.4% | 4 | 14.8K | 0.31% | 6 | | Feb 2026 | 304K | 7.7% | 4 | 14.8K | 0.38% | 6 | | Mar 2026 | 304K | 6.4% | 4 | 14.8K | 0.31% | 6 | | Apr 2026 | 304K | 7.2% | 4 | 14.8K | 0.35% | 6 | | May 2026 | 304K | 7.8% | 4 | 12.1K | 0.31% | 7 | | Jun 2026 | 304K | 7.3% | 4 | 12.1K | 0.29% | 7 | | Jul 2026 | 304K | 8.3% | 4 | 12.1K | 0.33% | 7 | | Aug 2026 | 303K | 8.3% | 4 | 12.1K | 0.33% | 7 | | Sep 2026 | 303K | 7.3% | 4 | 12.1K | 0.29% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Klaviyo’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo crm”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure. - **Pardot**: Measured on the search term “pardot”. - [Klaviyo profile](/demand/global-en/brands/klaviyo) - [Pardot profile](/demand/global-en/brands/pardot) - [All campaign management platforms worldwide](/demand/global-en/categories/campaign-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klaviyo or Pardot more popular in search? In September 2026, Klaviyo had more branded searches than Pardot among campaign management platforms worldwide. Klaviyo had about 303,000 branded searches, while Pardot had 12,100. Klaviyo made up 7.3% of all campaign management platform searches we track, and Pardot accounted for 0.29%. ## Cite this page Brandwave. "Klaviyo vs Pardot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pardot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-pardot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.