--- title: "Klaviyo vs Ortto: Which is searched more?" description: "Is Klaviyo or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-ortto" publisher: "Brandwave" --- # Klaviyo vs Ortto: Which is searched more? Is Klaviyo or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klaviyo and Ortto - **Competitive set**: Marketing automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Klaviyo Share of Search**: 11.2% - **Ortto Share of Search**: 0.07% ## Is Klaviyo or Ortto more popular in search? - In September 2026, Klaviyo had more branded searches than Ortto among marketing automation platforms worldwide. Klaviyo had about 304,000 branded searches, while Ortto had 1,910. Klaviyo made up 11.2% of all marketing automation platform searches we track, and Ortto accounted for 0.07%. - Klaviyo was ahead of Ortto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms worldwide moved from 12.2% to 11.2%, and its estimated monthly branded searches moved from 306K to 304K. - Across the 12 months ending September 2026, Ortto’s share of searches among marketing automation platforms worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Klaviyo was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ortto did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | ActiveCampaign | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brevo | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Klaviyo | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Adobe Marketo Engage | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Ortto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Keap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best marketing automation platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform for cross-channel campaigns?": 1. HubSpot, 2. Adobe Marketo Engage, 3. ActiveCampaign - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Brevo, 3. HubSpot, 4. Klaviyo Not named in any answer: Ortto and Keap. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing automation platforms worldwide in September 2026? - In September 2026, Klaviyo lost share of searches among marketing automation platforms worldwide, from 14.1% to 11.2%. - Estimated monthly branded searches for Ortto worldwide fell 20.7% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Ortto estimated searches | Ortto Share of Search | Ortto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 306K | 12.2% | 3 | 2.4K | 0.1% | 5 | | Nov 2025 | 305K | 13.9% | 3 | 1.9K | 0.09% | 5 | | Dec 2025 | 249K | 13.1% | 3 | 1.9K | 0.1% | 5 | | Jan 2026 | 305K | 12.3% | 3 | 1.9K | 0.08% | 5 | | Feb 2026 | 305K | 13.8% | 3 | 1.9K | 0.09% | 5 | | Mar 2026 | 305K | 11.7% | 3 | 2.4K | 0.09% | 5 | | Apr 2026 | 304K | 11.8% | 3 | 4.4K | 0.17% | 5 | | May 2026 | 304K | 13.2% | 3 | 2.4K | 0.11% | 5 | | Jun 2026 | 304K | 11.8% | 3 | 1.9K | 0.07% | 5 | | Jul 2026 | 304K | 13.3% | 3 | 1.9K | 0.08% | 5 | | Aug 2026 | 304K | 14.1% | 3 | 1.9K | 0.09% | 5 | | Sep 2026 | 304K | 11.2% | 3 | 1.9K | 0.07% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Klaviyo’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo crm”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure. - **Ortto**: Measured on the search terms “ortto” and “ortto ai”, summed into one figure. - [Klaviyo profile](/demand/global-en/brands/klaviyo) - [Ortto profile](/demand/global-en/brands/ortto) - [All marketing automation platforms worldwide](/demand/global-en/categories/marketing-automation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Klaviyo or Ortto more popular in search? In September 2026, Klaviyo had more branded searches than Ortto among marketing automation platforms worldwide. Klaviyo had about 304,000 branded searches, while Ortto had 1,910. Klaviyo made up 11.2% of all marketing automation platform searches we track, and Ortto accounted for 0.07%. ## Cite this page Brandwave. "Klaviyo vs Ortto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-ortto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-ortto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.