---
title: "Klaviyo vs Mailchimp: Which is more popular by branded search?"
description: "Which is more popular in search, Klaviyo or Mailchimp? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-mailchimp"
publisher: "Brandwave"
---

# Klaviyo vs Mailchimp: Which is more popular by branded search?

Which is more popular in search, Klaviyo or Mailchimp? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Klaviyo and Mailchimp
- **Competitive set**: Email marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Klaviyo Share of Search**: 12.2%
- **Mailchimp Share of Search**: 40.9%

## Which is more popular in search, Klaviyo or Mailchimp?

- In August 2026, Mailchimp had more branded searches than Klaviyo among email marketing platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Klaviyo’s 315K, and held a 40.9% Share of Search versus Klaviyo’s 12.2%.
- Mailchimp was ahead of Klaviyo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 319K to 315K.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide moved from 47.4% to 40.9%, and its estimated monthly branded searches moved from 1.6M to 1.1M.

## How did search popularity change for email marketing platforms worldwide in August 2026?

- In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
- Estimated monthly branded searches for Mailchimp worldwide fell 32.6% over 11 measured months, from 1.6M to 1.1M in August 2026.

## Month by month

| Month | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 319K | 9.7% | 4 | 1.6M | 47.4% | 1 |
| Nov 2025 | 317K | 9.9% | 3 | 1.6M | 48.8% | 1 |
| Dec 2025 | 260K | 9.4% | 4 | 1.3M | 45.8% | 1 |
| Jan 2026 | 317K | 9.9% | 3 | 1.6M | 49.1% | 1 |
| Feb 2026 | 317K | 11% | 3 | 1.3M | 45.6% | 1 |
| Mar 2026 | 320K | 9.5% | 3 | 1.6M | 47.3% | 1 |
| Apr 2026 | 318K | 9.9% | 3 | 1.6M | 48.9% | 1 |
| May 2026 | 326K | 10.9% | 3 | 1.3M | 43% | 1 |
| Jun 2026 | 317K | 10.5% | 3 | 1.3M | 42.5% | 1 |
| Jul 2026 | 315K | 11.4% | 3 | 1.1M | 40.5% | 1 |
| Aug 2026 | 315K | 12.2% | 3 | 1.1M | 40.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Klaviyo’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.
- **Mailchimp**: Measured on the search terms “email marketing mailchimp”, “free mailchimp”, “intuit mailchimp”, “Mailchimp”, “mailchimp app”, “mailchimp com”, “mailchimp email”, “mailchimp email marketing”, “mailchimp email templates”, “mailchimp free”, “mailchimp free plan”, “mailchimp marketing”, “mailchimp newsletter”, “mailchimp newsletter template”, “mailchimp price”, “mailchimp pricing”, “mailchimp template”, “mailchimp templates”, “mailchimp website”, “mailchimp.com” and “what is mailchimp”, summed into one figure.

- [Klaviyo profile](/demand/global-en/brands/klaviyo)
- [Mailchimp profile](/demand/global-en/brands/mailchimp)
- [All email marketing platforms worldwide](/demand/global-en/categories/email-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Klaviyo or Mailchimp?

In August 2026, Mailchimp had more branded searches than Klaviyo among email marketing platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Klaviyo’s 315K, and held a 40.9% Share of Search versus Klaviyo’s 12.2%.

## Cite this page

Brandwave. "Klaviyo vs Mailchimp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-mailchimp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/klaviyo-vs-mailchimp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.