--- title: "KiwiCo vs Smithsonian Mega Science Lab: Which is searched more?" description: "Is KiwiCo or Smithsonian Mega Science Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kiwico-vs-smithsonian-mega-science-lab" publisher: "Brandwave" --- # KiwiCo vs Smithsonian Mega Science Lab: Which is searched more? Is KiwiCo or Smithsonian Mega Science Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KiwiCo and Smithsonian Mega Science Lab - **Competitive set**: Science kits - **Market**: Global - **Month measured**: Sep 2026 - **KiwiCo Share of Search**: 11.2% - **Smithsonian Mega Science Lab Share of Search**: 0.04% ## Is KiwiCo or Smithsonian Mega Science Lab more popular in search? - In September 2026, KiwiCo had more branded searches than Smithsonian Mega Science Lab among science kits worldwide. KiwiCo had about 90,500 branded searches, while Smithsonian Mega Science Lab had 320. KiwiCo made up 11.2% of all science kit searches we track, and Smithsonian Mega Science Lab accounted for 0.04%. - KiwiCo was ahead of Smithsonian Mega Science Lab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KiwiCo’s share of searches among science kits worldwide moved from 9.5% to 11.2%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Smithsonian Mega Science Lab’s share of searches among science kits worldwide moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 140 to 320. ## Top science kits in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KiwiCo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smithsonian Mega Science Lab was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smithsonian Mega Science Lab was listed before KiwiCo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | National Geographic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Snap Circuits | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Thames & Kosmos | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smithsonian Mega Science Lab | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | KiwiCo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MEL Science | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Little Passports | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about science kits - Asked ChatGPT "Which science kit should I buy?": 1. Snap Circuits, 2. National Geographic, 3. Thames & Kosmos - Asked ChatGPT "What are the best science kit brands?": 1. Thames & Kosmos, 2. Snap Circuits, 3. National Geographic, 4. KiwiCo, 5. MEL Science - Asked ChatGPT "What's the best science kit for hands-on learning?": 1. Snap Circuits, 2. National Geographic, 3. Thames & Kosmos - Searched Google, AI Overview "science kits": 1. Smithsonian Mega Science Lab, 2. Thames & Kosmos - Searched Google, AI Overview "kids science kit": 1. National Geographic, 2. Smithsonian Mega Science Lab, 3. Thames & Kosmos, 4. KiwiCo Not named in any answer: Little Passports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for science kits worldwide in September 2026? - In September 2026, KiwiCo lost share of searches among science kits worldwide, from 13.3% to 11.2%. - Estimated monthly branded searches for Smithsonian Mega Science Lab worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026. ## Month by month | Month | KiwiCo estimated searches | KiwiCo Share of Search | KiwiCo rank | Smithsonian Mega Science Lab estimated searches | Smithsonian Mega Science Lab Share of Search | Smithsonian Mega Science Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 9.5% | 2 | 140 | 0.01% | 7 | | Nov 2025 | 201K | 15.6% | 2 | 210 | 0.02% | 7 | | Dec 2025 | 201K | 17.8% | 2 | 480 | 0.04% | 7 | | Jan 2026 | 90.5K | 7.9% | 2 | 170 | 0.01% | 7 | | Feb 2026 | 74K | 6.6% | 2 | 210 | 0.02% | 7 | | Mar 2026 | 90.5K | 6.7% | 2 | 320 | 0.02% | 7 | | Apr 2026 | 90.5K | 9.5% | 2 | 320 | 0.03% | 7 | | May 2026 | 90.5K | 9.5% | 2 | 590 | 0.06% | 7 | | Jun 2026 | 74K | 11.3% | 2 | 390 | 0.06% | 7 | | Jul 2026 | 90.5K | 13.3% | 2 | 390 | 0.06% | 7 | | Aug 2026 | 90.5K | 13.3% | 2 | 480 | 0.07% | 7 | | Sep 2026 | 90.5K | 11.2% | 2 | 320 | 0.04% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using KiwiCo’s and Smithsonian Mega Science Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KiwiCo**: Measured on the search term “kiwico”. - **Smithsonian Mega Science Lab**: Measured on the search term “smithsonian mega science lab”. - [KiwiCo profile](/demand/global-en/brands/kiwico) - [Smithsonian Mega Science Lab profile](/demand/global-en/brands/smithsonian-mega-science-lab) - [All science kits worldwide](/demand/global-en/categories/science-kits): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KiwiCo or Smithsonian Mega Science Lab more popular in search? In September 2026, KiwiCo had more branded searches than Smithsonian Mega Science Lab among science kits worldwide. KiwiCo had about 90,500 branded searches, while Smithsonian Mega Science Lab had 320. KiwiCo made up 11.2% of all science kit searches we track, and Smithsonian Mega Science Lab accounted for 0.04%. ## Cite this page Brandwave. "KiwiCo vs Smithsonian Mega Science Lab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiwico-vs-smithsonian-mega-science-lab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiwico-vs-smithsonian-mega-science-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.