---
title: "KiwiCo vs National Geographic: Which is searched more?"
description: "Which is more popular in search, KiwiCo or National Geographic? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kiwico-vs-national-geographic"
publisher: "Brandwave"
---

# KiwiCo vs National Geographic: Which is searched more?

Which is more popular in search, KiwiCo or National Geographic? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KiwiCo and National Geographic
- **Competitive set**: Science kits
- **Market**: Global
- **Month measured**: Aug 2026
- **KiwiCo Share of Search**: 13.3%
- **National Geographic Share of Search**: 80.6%

## Which is more popular in search, KiwiCo or National Geographic?

- In August 2026, National Geographic had more branded searches than KiwiCo among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to KiwiCo’s 90.5K, and held an 80.6% Share of Search versus KiwiCo’s 13.3%.
- National Geographic was ahead of KiwiCo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide moved from 9.5% to 13.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide moved from 86.4% to 80.6%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for science kits worldwide in August 2026?

- National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.
- Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Month by month

| Month | KiwiCo estimated searches | KiwiCo Share of Search | KiwiCo rank | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 9.5% | 2 | 1M | 86.4% | 1 |
| Nov 2025 | 201K | 15.6% | 2 | 1M | 77.6% | 1 |
| Dec 2025 | 201K | 17.8% | 2 | 823K | 72.9% | 1 |
| Jan 2026 | 90.5K | 7.9% | 2 | 1M | 87.7% | 1 |
| Feb 2026 | 74K | 6.6% | 2 | 1M | 89.9% | 1 |
| Mar 2026 | 90.5K | 6.7% | 2 | 1.2M | 89.9% | 1 |
| Apr 2026 | 90.5K | 9.5% | 2 | 823K | 86.4% | 1 |
| May 2026 | 90.5K | 9.5% | 2 | 823K | 86.5% | 1 |
| Jun 2026 | 74K | 11.3% | 2 | 550K | 83.8% | 1 |
| Jul 2026 | 90.5K | 13.3% | 2 | 550K | 80.9% | 1 |
| Aug 2026 | 90.5K | 13.3% | 2 | 550K | 80.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KiwiCo’s and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KiwiCo**: Measured on the search term “kiwi co”.
- **National Geographic**: Measured on the search term “national geographic”.

- [KiwiCo profile](/demand/global-en/brands/kiwico)
- [National Geographic profile](/demand/global-en/brands/national-geographic)
- [All science kits worldwide](/demand/global-en/categories/science-kits): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KiwiCo or National Geographic?

In August 2026, National Geographic had more branded searches than KiwiCo among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to KiwiCo’s 90.5K, and held an 80.6% Share of Search versus KiwiCo’s 13.3%.

## Cite this page

Brandwave. "KiwiCo vs National Geographic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiwico-vs-national-geographic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiwico-vs-national-geographic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.