---
title: "Kiwi.com vs Skyscanner: Which is searched more?"
description: "Which is more popular in search, Kiwi.com or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Flight comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kiwi-com-vs-skyscanner"
publisher: "Brandwave"
---

# Kiwi.com vs Skyscanner: Which is searched more?

Which is more popular in search, Kiwi.com or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Flight comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiwi.com and Skyscanner
- **Competitive set**: Flight comparison sites
- **Market**: Global
- **Month measured**: Aug 2026
- **Kiwi.com Share of Search**: 0.15%
- **Skyscanner Share of Search**: 49.1%

## Which is more popular in search, Kiwi.com or Skyscanner?

- In August 2026, Skyscanner had more branded searches than Kiwi.com among flight comparison sites worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Kiwi.com’s 135K, and held a 49.1% Share of Search versus Kiwi.com’s 0.15%.
- Skyscanner was ahead of Kiwi.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwi.com’s estimated Share of Search among flight comparison sites worldwide moved from 0.07% to 0.15%, and its estimated monthly branded searches moved from 60.5K to 135K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide moved from 49% to 49.1%, and its estimated monthly branded searches held steady at 45.5M.

## How did search popularity change for flight comparison sites worldwide in August 2026?

- Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.

## Month by month

| Month | Kiwi.com estimated searches | Kiwi.com Share of Search | Kiwi.com rank | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.07% | 4 | 45.5M | 49% | 2 |
| Nov 2025 | 60.5K | 0.07% | 4 | 45.5M | 49.1% | 2 |
| Dec 2025 | 60.5K | 0.07% | 4 | 37.2M | 44.1% | 2 |
| Jan 2026 | 74K | 0.07% | 4 | 55.6M | 49% | 2 |
| Feb 2026 | 74K | 0.08% | 4 | 45.5M | 49% | 2 |
| Mar 2026 | 90.5K | 0.09% | 4 | 45.5M | 44.1% | 2 |
| Apr 2026 | 74K | 0.08% | 4 | 45.5M | 49.1% | 2 |
| May 2026 | 74K | 0.08% | 4 | 45.5M | 49.1% | 2 |
| Jun 2026 | 74K | 0.08% | 4 | 45.5M | 49.1% | 2 |
| Jul 2026 | 110K | 0.12% | 4 | 45.5M | 48.9% | 2 |
| Aug 2026 | 135K | 0.15% | 4 | 45.5M | 49.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiwi.com’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiwi.com**: Measured on the search term “kiwi.com”.
- **Skyscanner**: Measured on the search term “skyscanner”.

- [Kiwi.com profile](/demand/global-en/brands/kiwi-com)
- [Skyscanner profile](/demand/global-en/brands/skyscanner)
- [All flight comparison sites worldwide](/demand/global-en/categories/flight-comparison-sites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiwi.com or Skyscanner?

In August 2026, Skyscanner had more branded searches than Kiwi.com among flight comparison sites worldwide. Skyscanner was estimated to have 45.5M branded searches compared to Kiwi.com’s 135K, and held a 49.1% Share of Search versus Kiwi.com’s 0.15%.

## Cite this page

Brandwave. "Kiwi.com vs Skyscanner: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiwi-com-vs-skyscanner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiwi-com-vs-skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.