--- title: "KITS vs Warby Parker: Which is more popular by branded search?" description: "Which is more popular in search, KITS or Warby Parker? Compare estimated monthly branded-search demand and Share of Search inside the Prescription eyewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kits-eyewear-vs-warby-parker" publisher: "Brandwave" --- # KITS vs Warby Parker: Which is more popular by branded search? Which is more popular in search, KITS or Warby Parker? Compare estimated monthly branded-search demand and Share of Search inside the Prescription eyewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KITS and Warby Parker - **Competitive set**: Prescription eyewear brands - **Market**: Global - **Month measured**: Aug 2026 - **KITS Share of Search**: 1.9% - **Warby Parker Share of Search**: 24.2% ## Which is more popular in search, KITS or Warby Parker? - In August 2026, Warby Parker had more branded searches than KITS among prescription eyewear brands worldwide. Warby Parker was estimated to have 905K branded searches compared to KITS’s 69.7K, and held a 24.2% Share of Search versus KITS’s 1.9%. - Warby Parker was ahead of KITS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KITS’s estimated Share of Search among prescription eyewear brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 48.8K to 69.7K. - Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide moved from 27.2% to 24.2%, and its estimated monthly branded searches moved from 918K to 905K. ## How did search popularity change for prescription eyewear brands worldwide in August 2026? - In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%. - Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026. ## Month by month | Month | KITS estimated searches | KITS Share of Search | KITS rank | Warby Parker estimated searches | Warby Parker Share of Search | Warby Parker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.8K | 1.4% | 5 | 918K | 27.2% | 2 | | Nov 2025 | 57K | 1.7% | 5 | 922K | 27.7% | 2 | | Dec 2025 | 56.9K | 1.8% | 5 | 944K | 29.6% | 2 | | Jan 2026 | 72.9K | 1.8% | 5 | 1.1M | 27.7% | 2 | | Feb 2026 | 59.6K | 1.7% | 5 | 924K | 26.8% | 3 | | Mar 2026 | 82K | 2.1% | 5 | 949K | 24.3% | 3 | | Apr 2026 | 73K | 1.9% | 5 | 928K | 24.1% | 3 | | May 2026 | 71.8K | 2% | 5 | 756K | 21% | 3 | | Jun 2026 | 61.2K | 1.8% | 5 | 756K | 22.5% | 3 | | Jul 2026 | 59.7K | 1.8% | 5 | 775K | 23% | 3 | | Aug 2026 | 69.7K | 1.9% | 5 | 905K | 24.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KITS’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KITS**: Measured on the search terms “glasses kits”, “kits com”, “kits eyewear”, “kits glasses”, “kits optical”, “kits prescription glasses” and “optical kits”, summed into one figure. - **Warby Parker**: Measured on the search terms “eyewear warby parker”, “glasses warby parker”, “prescription glasses warby parker”, “warby parker”, “warby parker eyewear”, “warby parker optical”, “warbyparker” and “warbyparker com”, summed into one figure. - [KITS profile](/demand/global-en/brands/kits-eyewear) - [Warby Parker profile](/demand/global-en/brands/warby-parker) - [All prescription eyewear brands worldwide](/demand/global-en/categories/prescription-eyewear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KITS or Warby Parker? In August 2026, Warby Parker had more branded searches than KITS among prescription eyewear brands worldwide. Warby Parker was estimated to have 905K branded searches compared to KITS’s 69.7K, and held a 24.2% Share of Search versus KITS’s 1.9%. ## Cite this page Brandwave. "KITS vs Warby Parker: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kits-eyewear-vs-warby-parker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kits-eyewear-vs-warby-parker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.