---
title: "Kith vs Stüssy: Which is searched more?"
description: "Which is more popular in search, Kith or Stüssy? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kith-vs-stussy"
publisher: "Brandwave"
---

# Kith vs Stüssy: Which is searched more?

Which is more popular in search, Kith or Stüssy? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kith and Stüssy
- **Competitive set**: Streetwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kith Share of Search**: 5.9%
- **Stüssy Share of Search**: 24.2%

## Which is more popular in search, Kith or Stüssy?

- In September 2026, Stüssy had more branded searches than Kith among streetwear brands worldwide. Stüssy was estimated to have 1.8M branded searches compared to Kith’s 450K, and held a 24.2% Share of Search versus Kith’s 5.9%.
- Stüssy was ahead of Kith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kith’s estimated Share of Search among streetwear brands worldwide moved from 5.8% to 5.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide moved from 23.6% to 24.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for streetwear brands worldwide in September 2026?

- In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.
- Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | Kith estimated searches | Kith Share of Search | Kith rank | Stüssy estimated searches | Stüssy Share of Search | Stüssy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 5.8% | 4 | 2.2M | 23.6% | 2 |
| Nov 2025 | 673K | 5.7% | 4 | 2.2M | 19.1% | 2 |
| Dec 2025 | 823K | 6.7% | 4 | 2.2M | 18.1% | 3 |
| Jan 2026 | 550K | 6.1% | 4 | 1.8M | 20.2% | 3 |
| Feb 2026 | 450K | 6% | 4 | 1.8M | 24.4% | 3 |
| Mar 2026 | 550K | 6.8% | 4 | 1.8M | 22.6% | 3 |
| Apr 2026 | 550K | 7.7% | 4 | 1.8M | 25.7% | 3 |
| May 2026 | 673K | 9.9% | 4 | 1.8M | 26.8% | 3 |
| Jun 2026 | 550K | 8.8% | 4 | 1.8M | 29.3% | 2 |
| Jul 2026 | 450K | 7.3% | 4 | 1.8M | 29.6% | 2 |
| Aug 2026 | 450K | 5.7% | 4 | 2.2M | 28.3% | 3 |
| Sep 2026 | 450K | 5.9% | 4 | 1.8M | 24.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kith’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kith**: Measured on the search term “kith”.
- **Stüssy**: Measured on the search term “stussy”.

- [Kith profile](/demand/global-en/brands/kith)
- [Stüssy profile](/demand/global-en/brands/stussy)
- [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kith or Stüssy?

In September 2026, Stüssy had more branded searches than Kith among streetwear brands worldwide. Stüssy was estimated to have 1.8M branded searches compared to Kith’s 450K, and held a 24.2% Share of Search versus Kith’s 5.9%.

## Cite this page

Brandwave. "Kith vs Stüssy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kith-vs-stussy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kith-vs-stussy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.