---
title: "KitchenIQ vs Wusthof: Which is searched more?"
description: "Which is more popular in search, KitchenIQ or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kitcheniq-vs-wusthof"
publisher: "Brandwave"
---

# KitchenIQ vs Wusthof: Which is searched more?

Which is more popular in search, KitchenIQ or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenIQ and Wusthof
- **Competitive set**: Knife sharpener brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KitchenIQ Share of Search**: 18.2%
- **Wusthof Share of Search**: 29.1%

## Which is more popular in search, KitchenIQ or Wusthof?

- In September 2026, Wusthof had more branded searches than KitchenIQ among knife sharpener brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to KitchenIQ’s 1K, and held a 29.1% Share of Search versus KitchenIQ’s 18.2%.
- Wusthof was ahead of KitchenIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenIQ’s estimated Share of Search among knife sharpener brands worldwide moved from 2.7% to 18.2%, and its estimated monthly branded searches moved from 320 to 1K.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife sharpener brands worldwide moved from 67.4% to 29.1%, and its estimated monthly branded searches moved from 8.1K to 1.6K.

## How did search popularity change for knife sharpener brands worldwide in September 2026?

- In September 2026, AnySharp overtook Wusthof to become the leader among knife sharpener brands worldwide, with 52.7% estimated Share of Search.
- In September 2026, KitchenIQ gained estimated Share of Search among knife sharpener brands worldwide, from 10.8% to 18.2%.
- In September 2026, Wusthof lost estimated Share of Search among knife sharpener brands worldwide, from 58.1% to 29.1%.

## Month by month

| Month | KitchenIQ estimated searches | KitchenIQ Share of Search | KitchenIQ rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 2.7% | 3 | 8.1K | 67.4% | 1 |
| Nov 2025 | 320 | 1.9% | 3 | 9.9K | 58.9% | 1 |
| Dec 2025 | 390 | 1.4% | 3 | 18.1K | 63.8% | 1 |
| Jan 2026 | 390 | 2.7% | 3 | 9.9K | 67.4% | 1 |
| Feb 2026 | 720 | 5.1% | 3 | 9.9K | 69.6% | 1 |
| Mar 2026 | 880 | 5.3% | 3 | 12.1K | 73% | 1 |
| Apr 2026 | 880 | 5.3% | 3 | 12.1K | 73% | 1 |
| May 2026 | 880 | 9.6% | 3 | 5.4K | 58.8% | 1 |
| Jun 2026 | 1.3K | 15.1% | 3 | 4.4K | 51.2% | 1 |
| Jul 2026 | 1K | 10% | 3 | 6.6K | 66% | 1 |
| Aug 2026 | 1K | 10.8% | 3 | 5.4K | 58.1% | 1 |
| Sep 2026 | 1K | 18.2% | 3 | 1.6K | 29.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenIQ’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenIQ**: Measured on the search term “kitcheniq”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.

- [KitchenIQ profile](/demand/global-en/brands/kitcheniq)
- [Wusthof profile](/demand/global-en/brands/wusthof)
- [All knife sharpener brands worldwide](/demand/global-en/categories/knife-sharpener-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenIQ or Wusthof?

In September 2026, Wusthof had more branded searches than KitchenIQ among knife sharpener brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to KitchenIQ’s 1K, and held a 29.1% Share of Search versus KitchenIQ’s 18.2%.

## Cite this page

Brandwave. "KitchenIQ vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kitcheniq-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitcheniq-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.