--- title: "KitchenAid vs Thermador: Which is searched more?" description: "Is KitchenAid or Thermador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-thermador" publisher: "Brandwave" --- # KitchenAid vs Thermador: Which is searched more? Is KitchenAid or Thermador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Thermador - **Competitive set**: Gas cooktop brands - **Market**: Global - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 28.1% - **Thermador Share of Search**: 1.3% ## Is KitchenAid or Thermador more popular in search? - In September 2026, KitchenAid had more branded searches than Thermador among gas cooktop brands worldwide. KitchenAid had about 884,000 branded searches, while Thermador had 40,500. KitchenAid made up 28.1% of all gas cooktop brand searches we track, and Thermador accounted for 1.3%. - KitchenAid was ahead of Thermador in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among gas cooktop brands worldwide moved from 35.3% to 28.1%, and its estimated monthly branded searches moved from 1.3M to 884K. - Across the 12 months ending September 2026, Thermador’s share of searches among gas cooktop brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thermador was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermador was listed before KitchenAid in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Thermador | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wolf | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | GE Profile | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | LG | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Miele | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy?": 1. Bosch, 2. GE Profile, 3. LG, 4. Thermador, 5. KitchenAid - Asked ChatGPT "What are the best gas cooktop brands?": 1. Bosch, 2. Thermador, 3. GE Profile, 4. KitchenAid, 5. Wolf, 6. Miele - Asked ChatGPT "What's the best gas cooktop brand for everyday cooking?": 1. Bosch, 2. KitchenAid, 3. Wolf, 4. LG - Searched Google, AI Overview "best gas cooktop": 1. Bosch, 2. Wolf, 3. KitchenAid, 4. Thermador - Searched Google, AI Overview "gas cooktop prices": 1. Bosch, 2. Thermador, 3. Wolf Not named in any answer: Electrolux and Samsung. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gas cooktop brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among gas cooktop brands worldwide, from 26.8% to 28.1%. - Estimated monthly branded searches for Thermador worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Thermador estimated searches | Thermador Share of Search | Thermador rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 35.3% | 2 | 49.5K | 1.3% | 7 | | Nov 2025 | 2M | 38.7% | 2 | 49.5K | 0.96% | 7 | | Dec 2025 | 2M | 45.6% | 1 | 40.5K | 0.94% | 7 | | Jan 2026 | 1.3M | 35.2% | 2 | 49.5K | 1.3% | 7 | | Feb 2026 | 1.1M | 33.8% | 2 | 40.5K | 1.3% | 7 | | Mar 2026 | 1.1M | 30% | 2 | 40.5K | 1.1% | 7 | | Apr 2026 | 1.1M | 31.8% | 2 | 40.5K | 1.2% | 7 | | May 2026 | 884K | 28% | 2 | 40.5K | 1.3% | 7 | | Jun 2026 | 873K | 27.8% | 2 | 40.5K | 1.3% | 7 | | Jul 2026 | 873K | 30.2% | 2 | 40.5K | 1.4% | 7 | | Aug 2026 | 884K | 26.8% | 2 | 40.5K | 1.2% | 7 | | Sep 2026 | 884K | 28.1% | 2 | 40.5K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Thermador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid” and “kitchenaid artisan”, summed into one figure. - **Thermador**: Measured on the search term “thermador”. - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [Thermador profile](/demand/global-en/brands/thermador) - [All gas cooktop brands worldwide](/demand/global-en/categories/gas-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Thermador more popular in search? In September 2026, KitchenAid had more branded searches than Thermador among gas cooktop brands worldwide. KitchenAid had about 884,000 branded searches, while Thermador had 40,500. KitchenAid made up 28.1% of all gas cooktop brand searches we track, and Thermador accounted for 1.3%. ## Cite this page Brandwave. "KitchenAid vs Thermador: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-thermador This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-thermador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.