---
title: "KitchenAid vs Tefal: Which is searched more?"
description: "Which is more popular in search, KitchenAid or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-tefal"
publisher: "Brandwave"
---

# KitchenAid vs Tefal: Which is searched more?

Which is more popular in search, KitchenAid or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenAid and Tefal
- **Competitive set**: Small kitchen appliance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KitchenAid Share of Search**: 23.5%
- **Tefal Share of Search**: 10.3%

## Which is more popular in search, KitchenAid or Tefal?

- In September 2026, KitchenAid had more branded searches than Tefal among small kitchen appliance brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Tefal’s 560K, and held a 23.5% Share of Search versus Tefal’s 10.3%.
- KitchenAid was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide moved from 29.7% to 23.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 585K to 560K.

## How did search popularity change for small kitchen appliance brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
- In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.

## Month by month

| Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 29.7% | 2 | 585K | 9.5% | 4 |
| Nov 2025 | 3M | 34% | 1 | 918K | 10.5% | 4 |
| Dec 2025 | 3M | 35.5% | 1 | 734K | 8.7% | 4 |
| Jan 2026 | 1.8M | 28.3% | 2 | 715K | 11.2% | 4 |
| Feb 2026 | 1.5M | 25.9% | 2 | 571K | 10.2% | 4 |
| Mar 2026 | 1.5M | 26.1% | 2 | 571K | 9.9% | 4 |
| Apr 2026 | 1.5M | 28.3% | 2 | 467K | 9% | 5 |
| May 2026 | 1.3M | 26.3% | 2 | 549K | 11.1% | 4 |
| Jun 2026 | 1.2M | 24.4% | 2 | 458K | 9.6% | 4 |
| Jul 2026 | 1.2M | 28.2% | 1 | 391K | 9% | 5 |
| Aug 2026 | 1.2M | 24.8% | 2 | 478K | 9.7% | 4 |
| Sep 2026 | 1.3M | 23.5% | 2 | 560K | 10.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All small kitchen appliance brands worldwide](/demand/global-en/categories/kitchen-appliance-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenAid or Tefal?

In September 2026, KitchenAid had more branded searches than Tefal among small kitchen appliance brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Tefal’s 560K, and held a 23.5% Share of Search versus Tefal’s 10.3%.

## Cite this page

Brandwave. "KitchenAid vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.