--- title: "KitchenAid vs Sub-Zero: Which is searched more?" description: "Is KitchenAid or Sub-Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-sub-zero" publisher: "Brandwave" --- # KitchenAid vs Sub-Zero: Which is searched more? Is KitchenAid or Sub-Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Sub-Zero - **Competitive set**: Counter depth refrigerator brands - **Market**: Global - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 59% - **Sub-Zero Share of Search**: 2.2% ## Is KitchenAid or Sub-Zero more popular in search? - In September 2026, KitchenAid had more branded searches than Sub-Zero among counter depth refrigerator brands worldwide. KitchenAid had about 884,000 branded searches, while Sub-Zero had 33,100. KitchenAid made up 59% of all counter depth refrigerator brand searches we track, and Sub-Zero accounted for 2.2%. - KitchenAid was ahead of Sub-Zero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands worldwide moved from 64.6% to 59%, and its estimated monthly branded searches moved from 1.3M to 884K. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid and Sub-Zero were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GE Profile | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sub-Zero | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about counter depth refrigerator brands - Asked ChatGPT "Which counter depth refrigerator brand should I buy?": 1. LG, 2. Bosch, 3. GE Profile - Asked ChatGPT "What are the best counter depth refrigerator brands?": 1. Bosch, 2. GE Profile, 3. LG, 4. KitchenAid, 5. Sub-Zero - Asked ChatGPT "What's the best counter depth refrigerator brand for a fitted kitchen?": 1. Bosch, 2. Sub-Zero, 3. LG - Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG, 3. Samsung - Searched Google, AI Overview "counter depth fridge sizes": 1. KitchenAid Not named in any answer: Whirlpool. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for counter depth refrigerator brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands worldwide, from 54.7% to 59%. - Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Sub-Zero estimated searches | Sub-Zero Share of Search | Sub-Zero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 64.6% | 1 | 40.5K | 2% | 4 | | Nov 2025 | 2M | 74.4% | 1 | 49.5K | 1.8% | 4 | | Dec 2025 | 2M | 75.9% | 1 | 40.5K | 1.6% | 4 | | Jan 2026 | 1.3M | 64.5% | 1 | 49.5K | 2.4% | 4 | | Feb 2026 | 1.1M | 59.3% | 1 | 49.5K | 2.7% | 4 | | Mar 2026 | 1.1M | 56.2% | 1 | 49.5K | 2.6% | 4 | | Apr 2026 | 1.1M | 62.8% | 1 | 49.5K | 2.9% | 4 | | May 2026 | 884K | 58.4% | 1 | 49.5K | 3.3% | 4 | | Jun 2026 | 873K | 58.4% | 1 | 40.5K | 2.7% | 4 | | Jul 2026 | 873K | 57.3% | 1 | 40.5K | 2.7% | 4 | | Aug 2026 | 884K | 54.7% | 1 | 40.5K | 2.5% | 4 | | Sep 2026 | 884K | 59% | 1 | 33.1K | 2.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid” and “kitchenaid artisan”, summed into one figure. - **Sub-Zero**: Measured on the search term “sub zero refrigerator”. - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [Sub-Zero profile](/demand/global-en/brands/sub-zero) - [All counter depth refrigerator brands worldwide](/demand/global-en/categories/counter-depth-refrigerator-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Sub-Zero more popular in search? In September 2026, KitchenAid had more branded searches than Sub-Zero among counter depth refrigerator brands worldwide. KitchenAid had about 884,000 branded searches, while Sub-Zero had 33,100. KitchenAid made up 59% of all counter depth refrigerator brand searches we track, and Sub-Zero accounted for 2.2%. ## Cite this page Brandwave. "KitchenAid vs Sub-Zero: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-sub-zero This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-sub-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.