---
title: "KitchenAid vs Napoleon: Which is more popular by branded search?"
description: "Which is more popular in search, KitchenAid or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Bbq tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-napoleon"
publisher: "Brandwave"
---

# KitchenAid vs Napoleon: Which is more popular by branded search?

Which is more popular in search, KitchenAid or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Bbq tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenAid and Napoleon
- **Competitive set**: Bbq tool brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KitchenAid Share of Search**: 33.4%
- **Napoleon Share of Search**: 49.5%

## Which is more popular in search, KitchenAid or Napoleon?

- In August 2026, Napoleon had more branded searches than KitchenAid among bbq tool brands worldwide. Napoleon was estimated to have 1.2M branded searches compared to KitchenAid’s 823K, and held a 49.5% Share of Search versus KitchenAid’s 33.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: KitchenAid took it in November 2025, Napoleon took it in January 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide moved from 35.5% to 33.4%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide moved from 53.3% to 49.5%, and its estimated monthly branded searches moved from 1.8M to 1.2M.

## How did search popularity change for bbq tool brands worldwide in August 2026?

- KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026.
- Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.

## Month by month

| Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 35.5% | 2 | 1.8M | 53.3% | 1 |
| Nov 2025 | 1.8M | 46.8% | 1 | 1.5M | 38.4% | 2 |
| Dec 2025 | 1.8M | 46.8% | 1 | 1.5M | 38.4% | 2 |
| Jan 2026 | 1.2M | 38.5% | 2 | 1.5M | 47.4% | 1 |
| Feb 2026 | 1M | 35.5% | 2 | 1.5M | 53.3% | 1 |
| Mar 2026 | 1M | 34.2% | 2 | 1.5M | 51.3% | 1 |
| Apr 2026 | 1M | 37.2% | 2 | 1.2M | 45.4% | 1 |
| May 2026 | 823K | 28.5% | 2 | 1.5M | 51.9% | 1 |
| Jun 2026 | 823K | 32.8% | 2 | 1.2M | 48.6% | 1 |
| Jul 2026 | 823K | 33.1% | 2 | 1.2M | 49% | 1 |
| Aug 2026 | 823K | 33.4% | 2 | 1.2M | 49.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenAid**: Measured on the search term “kitchenaid”.
- **Napoleon**: Measured on the search term “napoleon”.

- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [Napoleon profile](/demand/global-en/brands/napoleon)
- [All bbq tool brands worldwide](/demand/global-en/categories/bbq-tool-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenAid or Napoleon?

In August 2026, Napoleon had more branded searches than KitchenAid among bbq tool brands worldwide. Napoleon was estimated to have 1.2M branded searches compared to KitchenAid’s 823K, and held a 49.5% Share of Search versus KitchenAid’s 33.4%.

## Cite this page

Brandwave. "KitchenAid vs Napoleon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-napoleon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitchenaid-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.