--- title: "Kitchen Basics vs Swanson: Which is searched more?" description: "Is Kitchen Basics or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kitchen-basics-vs-swanson" publisher: "Brandwave" --- # Kitchen Basics vs Swanson: Which is searched more? Is Kitchen Basics or Swanson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kitchen Basics and Swanson - **Competitive set**: Soup and stock brands - **Market**: Global - **Month measured**: Sep 2026 - **Kitchen Basics Share of Search**: 0.16% - **Swanson Share of Search**: 1.2% ## Is Kitchen Basics or Swanson more popular in search? - In September 2026, Swanson had more branded searches than Kitchen Basics among soup and stock brands worldwide. Swanson had about 12,100 branded searches, while Kitchen Basics had 1,600. Swanson made up 1.2% of all soup and stock brand searches we track, and Kitchen Basics accounted for 0.16%. - Swanson was ahead of Kitchen Basics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kitchen Basics’ share of searches among soup and stock brands worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kitchen Basics and Swanson were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kitchen Basics was listed before Swanson in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kitchen Basics | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Swanson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rao's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pacific Foods | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Campbell's | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Better Than Bouillon | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods - Asked ChatGPT "What are the best soup and stock brands?": 1. Rao's, 2. Swanson, 3. Better Than Bouillon, 4. Kitchen Basics, 5. Pacific Foods, 6. Campbell's - Asked ChatGPT "What's the best soup or stock brand for easy cooking?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods, 4. Better Than Bouillon, 5. Campbell's - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Rao's, 3. Pacific Foods - Searched Google, AI Overview "best soup mix": named none of the brands we track Not named in any answer: Maggi and Continental. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for soup and stock brands worldwide in September 2026? - In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%. ## Month by month | Month | Kitchen Basics estimated searches | Kitchen Basics Share of Search | Kitchen Basics rank | Swanson estimated searches | Swanson Share of Search | Swanson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.16% | 8 | 14.8K | 1.4% | 5 | | Nov 2025 | 1.9K | 0.11% | 8 | 22.2K | 1.3% | 5 | | Dec 2025 | 2.4K | 0.2% | 7 | 27.1K | 2.3% | 5 | | Jan 2026 | 1.9K | 0.17% | 8 | 27.1K | 2.4% | 5 | | Feb 2026 | 1.6K | 0.17% | 8 | 22.2K | 2.4% | 5 | | Mar 2026 | 1.6K | 0.16% | 8 | 18.1K | 1.8% | 5 | | Apr 2026 | 1.6K | 0.18% | 8 | 12.1K | 1.3% | 5 | | May 2026 | 1.6K | 0.16% | 8 | 18.1K | 1.9% | 5 | | Jun 2026 | 1.3K | 0.15% | 8 | 12.1K | 1.4% | 5 | | Jul 2026 | 1.3K | 0.15% | 8 | 14.8K | 1.7% | 5 | | Aug 2026 | 1.6K | 0.16% | 8 | 18.1K | 1.8% | 5 | | Sep 2026 | 1.6K | 0.16% | 8 | 12.1K | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kitchen Basics’ and Swanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kitchen Basics**: Measured on the search term “kitchen basics”. - **Swanson**: Measured on the search term “swanson broth”. - [Kitchen Basics profile](/demand/global-en/brands/kitchen-basics) - [Swanson profile](/demand/global-en/brands/swanson) - [All soup and stock brands worldwide](/demand/global-en/categories/soup-and-stock-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kitchen Basics or Swanson more popular in search? In September 2026, Swanson had more branded searches than Kitchen Basics among soup and stock brands worldwide. Swanson had about 12,100 branded searches, while Kitchen Basics had 1,600. Swanson made up 1.2% of all soup and stock brand searches we track, and Kitchen Basics accounted for 0.16%. ## Cite this page Brandwave. "Kitchen Basics vs Swanson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kitchen-basics-vs-swanson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kitchen-basics-vs-swanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.