---
title: "Kit vs Klaviyo: Which is more popular by branded search?"
description: "Which is more popular in search, Kit or Klaviyo? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kit-vs-klaviyo"
publisher: "Brandwave"
---

# Kit vs Klaviyo: Which is more popular by branded search?

Which is more popular in search, Kit or Klaviyo? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kit and Klaviyo
- **Competitive set**: Email marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kit Share of Search**: 1.9%
- **Klaviyo Share of Search**: 12.2%

## Which is more popular in search, Kit or Klaviyo?

- In August 2026, Klaviyo had more branded searches than Kit among email marketing platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Kit’s 48.4K, and held a 12.2% Share of Search versus Kit’s 1.9%.
- Klaviyo was ahead of Kit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kit’s estimated Share of Search among email marketing platforms worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 73.8K to 48.4K.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 319K to 315K.

## How did search popularity change for email marketing platforms worldwide in August 2026?

- In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
- In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

## Month by month

| Month | Kit estimated searches | Kit Share of Search | Kit rank | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 73.8K | 2.2% | 7 | 319K | 9.7% | 4 |
| Nov 2025 | 65.3K | 2% | 7 | 317K | 9.9% | 3 |
| Dec 2025 | 63.3K | 2.3% | 7 | 260K | 9.4% | 4 |
| Jan 2026 | 65.6K | 2.1% | 7 | 317K | 9.9% | 3 |
| Feb 2026 | 50.9K | 1.8% | 7 | 317K | 11% | 3 |
| Mar 2026 | 55K | 1.6% | 7 | 320K | 9.5% | 3 |
| Apr 2026 | 54.4K | 1.7% | 7 | 318K | 9.9% | 3 |
| May 2026 | 49K | 1.6% | 7 | 326K | 10.9% | 3 |
| Jun 2026 | 53.6K | 1.8% | 7 | 317K | 10.5% | 3 |
| Jul 2026 | 43.5K | 1.6% | 8 | 315K | 11.4% | 3 |
| Aug 2026 | 48.4K | 1.9% | 7 | 315K | 12.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kit’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kit**: Measured on the search terms “app convertkit”, “convert kit”, “ConvertKit”, “convertkit app”, “convertkit automations”, “convertkit com”, “convertkit email”, “convertkit email marketing”, “convertkit free”, “convertkit free plan”, “convertkit kit”, “convertkit landing page”, “convertkit newsletter”, “convertkit price”, “convertkit pricing”, “convertkit.com”, “kit com”, “kit convertkit”, “kit email”, “kit email marketing”, “kit formerly convertkit”, “kit newsletter”, “kit newsletter platform” and “kit.com”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.

- [Kit profile](/demand/global-en/brands/kit)
- [Klaviyo profile](/demand/global-en/brands/klaviyo)
- [All email marketing platforms worldwide](/demand/global-en/categories/email-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kit or Klaviyo?

In August 2026, Klaviyo had more branded searches than Kit among email marketing platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Kit’s 48.4K, and held a 12.2% Share of Search versus Kit’s 1.9%.

## Cite this page

Brandwave. "Kit vs Klaviyo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kit-vs-klaviyo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kit-vs-klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.