--- title: "Kirkland Signature vs Viva: Which is searched more?" description: "Is Kirkland Signature or Viva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paper towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-viva-paper-towels" publisher: "Brandwave" --- # Kirkland Signature vs Viva: Which is searched more? Is Kirkland Signature or Viva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paper towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kirkland Signature and Viva - **Competitive set**: Paper towel brands - **Market**: Global - **Month measured**: Sep 2026 - **Kirkland Signature Share of Search**: 59.5% - **Viva Share of Search**: 9.8% ## Is Kirkland Signature or Viva more popular in search? - In September 2026, Kirkland Signature had more branded searches than Viva among paper towel brands worldwide. Kirkland Signature had about 135,000 branded searches, while Viva had 22,200. Kirkland Signature made up 59.5% of all paper towel brand searches we track, and Viva accounted for 9.8%. - Kirkland Signature was ahead of Viva in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kirkland Signature’s share of searches among paper towel brands worldwide moved from 37.3% to 59.5%, and its estimated monthly branded searches moved from 60.5K to 135K. - Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide moved from 11.2% to 9.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top paper towel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kirkland Signature and Viva were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Viva was listed before Kirkland Signature in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bounty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brawny | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Viva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kirkland Signature | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Scott | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Plenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paper towel brands - Asked ChatGPT "Which paper towel brand should I buy?": 1. Bounty, 2. Viva - Asked ChatGPT "What are the best paper towel brands?": 1. Bounty, 2. Viva, 3. Kirkland Signature, 4. Scott, 5. Brawny - Asked ChatGPT "What's the best paper towel brand for everyday cleaning?": 1. Bounty, 2. Brawny, 3. Kirkland Signature - Searched Google, AI Overview "paper towel brands": 1. Bounty, 2. Brawny, 3. Viva, 4. Scott, 5. Kirkland Signature - Searched Google, AI Overview "best paper towels": 1. Bounty, 2. Brawny, 3. Viva, 4. Kirkland Signature Not named in any answer: Plenty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paper towel brands worldwide in September 2026? - In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches. - In September 2026, Kirkland Signature gained share of searches among paper towel brands worldwide, from 50.5% to 59.5%. - Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Month by month | Month | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank | Viva estimated searches | Viva Share of Search | Viva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 37.3% | 1 | 18.1K | 11.2% | 4 | | Nov 2025 | 110K | 54.4% | 1 | 14.8K | 7.3% | 4 | | Dec 2025 | 110K | 54.4% | 1 | 14.8K | 7.3% | 4 | | Jan 2026 | 74K | 40.7% | 1 | 18.1K | 10% | 4 | | Feb 2026 | 74K | 45.3% | 1 | 14.8K | 9.1% | 4 | | Mar 2026 | 135K | 59.1% | 1 | 14.8K | 6.5% | 4 | | Apr 2026 | 60.5K | 40.4% | 1 | 14.8K | 9.9% | 4 | | May 2026 | 60.5K | 40.7% | 1 | 14.8K | 10% | 4 | | Jun 2026 | 60.5K | 38.7% | 2 | 14.8K | 9.5% | 4 | | Jul 2026 | 49.5K | 32.6% | 2 | 18.1K | 11.9% | 4 | | Aug 2026 | 110K | 50.5% | 1 | 22.2K | 10.2% | 3 | | Sep 2026 | 135K | 59.5% | 1 | 22.2K | 9.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kirkland Signature’s and Viva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kirkland Signature**: Measured on the search term “kirkland signature”. - **Viva**: Measured on the search term “viva paper towels”. - [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature) - [Viva profile](/demand/global-en/brands/viva-paper-towels) - [All paper towel brands worldwide](/demand/global-en/categories/paper-towel-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kirkland Signature or Viva more popular in search? In September 2026, Kirkland Signature had more branded searches than Viva among paper towel brands worldwide. Kirkland Signature had about 135,000 branded searches, while Viva had 22,200. Kirkland Signature made up 59.5% of all paper towel brand searches we track, and Viva accounted for 9.8%. ## Cite this page Brandwave. "Kirkland Signature vs Viva: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-viva-paper-towels This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-viva-paper-towels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.