---
title: "Kirkland Signature vs Planters: Which is searched more?"
description: "Which is more popular in search, Kirkland Signature or Planters? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-planters"
publisher: "Brandwave"
---

# Kirkland Signature vs Planters: Which is searched more?

Which is more popular in search, Kirkland Signature or Planters? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kirkland Signature and Planters
- **Competitive set**: Nuts
- **Market**: Global
- **Month measured**: Aug 2026
- **Kirkland Signature Share of Search**: 20.9%
- **Planters Share of Search**: 0.68%

## Which is more popular in search, Kirkland Signature or Planters?

- In August 2026, Kirkland Signature had more branded searches than Planters among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Planters’ 3.6K, and held a 20.9% Share of Search versus Planters’ 0.68%.
- Kirkland Signature was ahead of Planters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide moved from 14.6% to 20.9%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide moved from 0.87% to 0.68%, and its estimated monthly branded searches held steady at 3.6K.

## How did search popularity change for nuts worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 10.6% to 20.9%.

## Month by month

| Month | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank | Planters estimated searches | Planters Share of Search | Planters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 14.6% | 2 | 3.6K | 0.87% | 4 |
| Nov 2025 | 110K | 23.9% | 2 | 4.4K | 0.96% | 4 |
| Dec 2025 | 110K | 20.5% | 2 | 5.4K | 1% | 4 |
| Jan 2026 | 74K | 14.8% | 2 | 4.4K | 0.88% | 4 |
| Feb 2026 | 74K | 15% | 2 | 4.4K | 0.89% | 4 |
| Mar 2026 | 135K | 24.3% | 2 | 4.4K | 0.79% | 4 |
| Apr 2026 | 60.5K | 14.6% | 2 | 3.6K | 0.87% | 4 |
| May 2026 | 60.5K | 12.6% | 2 | 3.6K | 0.75% | 4 |
| Jun 2026 | 60.5K | 12.8% | 2 | 4.4K | 0.93% | 4 |
| Jul 2026 | 49.5K | 10.6% | 2 | 3.6K | 0.77% | 4 |
| Aug 2026 | 110K | 20.9% | 2 | 3.6K | 0.68% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kirkland Signature’s and Planters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kirkland Signature**: Measured on the search term “kirkland signature”.
- **Planters**: Measured on the search term “planters nuts”.

- [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature)
- [Planters profile](/demand/global-en/brands/planters)
- [All nuts worldwide](/demand/global-en/categories/nuts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kirkland Signature or Planters?

In August 2026, Kirkland Signature had more branded searches than Planters among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Planters’ 3.6K, and held a 20.9% Share of Search versus Planters’ 0.68%.

## Cite this page

Brandwave. "Kirkland Signature vs Planters: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-planters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kirkland-signature-vs-planters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.