--- title: "Kirkland & Ellis vs Wachtell, Lipton, Rosen & Katz: Which is searched more?" description: "Is Kirkland & Ellis or Wachtell, Lipton, Rosen & Katz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-wachtell" publisher: "Brandwave" --- # Kirkland & Ellis vs Wachtell, Lipton, Rosen & Katz: Which is searched more? Is Kirkland & Ellis or Wachtell, Lipton, Rosen & Katz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kirkland & Ellis and Wachtell, Lipton, Rosen & Katz - **Competitive set**: Law firms - **Market**: Global - **Month measured**: Sep 2026 - **Kirkland & Ellis Share of Search**: 13.6% - **Wachtell, Lipton, Rosen & Katz Share of Search**: 5% ## Is Kirkland & Ellis or Wachtell, Lipton, Rosen & Katz more popular in search? - In September 2026, Kirkland & Ellis had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Kirkland & Ellis had about 74,000 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Kirkland & Ellis made up 13.6% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. - Kirkland & Ellis was ahead of Wachtell, Lipton, Rosen & Katz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Wachtell, Lipton, Rosen & Katz’s share of searches among law firms worldwide moved from 2.5% to 5%, and its estimated monthly branded searches moved from 14.8K to 27.1K. ## Top law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirkland & Ellis and Wachtell, Lipton, Rosen & Katz were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | DLA Piper | 0 of 3 | 1 of 1 | 1 of 4 | | Baker McKenzie | 0 of 3 | 0 of 1 | 0 of 4 | | Kirkland & Ellis | 1 of 3 | 1 of 1 | 2 of 4 | | Linklaters | 0 of 3 | 0 of 1 | 0 of 4 | | Clifford Chance | 0 of 3 | 0 of 1 | 0 of 4 | | Norton Rose Fulbright | 0 of 3 | 0 of 1 | 0 of 4 | | Allen & Overy | 0 of 3 | 0 of 1 | 0 of 4 | | Wachtell, Lipton, Rosen & Katz | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about law firms - Asked ChatGPT "Which law firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best law firms?": 1. Kirkland & Ellis, 2. Wachtell, Lipton, Rosen & Katz - Asked ChatGPT "What's the best law firm for commercial legal work?": named none of the brands we track - Searched Google, AI Overview "law firms": 1. Wachtell, Lipton, Rosen & Katz, 2. Kirkland & Ellis, 3. DLA Piper Not named in any answer: Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright and Allen & Overy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for law firms worldwide in September 2026? - Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026. ## Month by month | Month | Kirkland & Ellis estimated searches | Kirkland & Ellis Share of Search | Kirkland & Ellis rank | Wachtell, Lipton, Rosen & Katz estimated searches | Wachtell, Lipton, Rosen & Katz Share of Search | Wachtell, Lipton, Rosen & Katz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 12.5% | 5 | 14.8K | 2.5% | 8 | | Nov 2025 | 60.5K | 11.6% | 5 | 14.8K | 2.8% | 8 | | Dec 2025 | 60.5K | 3.8% | 4 | 14.8K | 0.93% | 8 | | Jan 2026 | 74K | 13.4% | 4 | 18.1K | 3.3% | 8 | | Feb 2026 | 74K | 14.1% | 3 | 14.8K | 2.8% | 8 | | Mar 2026 | 74K | 13.4% | 4 | 14.8K | 2.7% | 8 | | Apr 2026 | 60.5K | 11.9% | 5 | 18.1K | 3.6% | 8 | | May 2026 | 74K | 15.4% | 3 | 22.2K | 4.6% | 8 | | Jun 2026 | 74K | 15% | 3 | 18.1K | 3.7% | 8 | | Jul 2026 | 60.5K | 12.7% | 3 | 33.1K | 6.9% | 8 | | Aug 2026 | 60.5K | 13.3% | 3 | 22.2K | 4.9% | 8 | | Sep 2026 | 74K | 13.6% | 3 | 27.1K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kirkland & Ellis’ and Wachtell, Lipton, Rosen & Katz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kirkland & Ellis**: Measured on the search terms “kirkland and ellis” and “kirkland ellis”, summed into one figure. - **Wachtell, Lipton, Rosen & Katz**: Measured on the search term “wachtell lipton”. - [Kirkland & Ellis profile](/demand/global-en/brands/kirkland-ellis) - [Wachtell, Lipton, Rosen & Katz profile](/demand/global-en/brands/wachtell) - [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kirkland & Ellis or Wachtell, Lipton, Rosen & Katz more popular in search? In September 2026, Kirkland & Ellis had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Kirkland & Ellis had about 74,000 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Kirkland & Ellis made up 13.6% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. ## Cite this page Brandwave. "Kirkland & Ellis vs Wachtell, Lipton, Rosen & Katz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-wachtell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-wachtell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.