--- title: "Kirkland & Ellis vs Norton Rose Fulbright: Which is searched more?" description: "Is Kirkland & Ellis or Norton Rose Fulbright more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-norton-rose-fulbright" publisher: "Brandwave" --- # Kirkland & Ellis vs Norton Rose Fulbright: Which is searched more? Is Kirkland & Ellis or Norton Rose Fulbright more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kirkland & Ellis and Norton Rose Fulbright - **Competitive set**: Law firms - **Market**: Global - **Month measured**: Sep 2026 - **Kirkland & Ellis Share of Search**: 13.6% - **Norton Rose Fulbright Share of Search**: 11.1% ## Is Kirkland & Ellis or Norton Rose Fulbright more popular in search? - In September 2026, Kirkland & Ellis had more branded searches than Norton Rose Fulbright among law firms worldwide. Kirkland & Ellis had about 74,000 branded searches, while Norton Rose Fulbright had 60,500. Kirkland & Ellis made up 13.6% of all law firm searches we track, and Norton Rose Fulbright accounted for 11.1%. - Kirkland & Ellis was ahead of Norton Rose Fulbright in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Norton Rose Fulbright’s share of searches among law firms worldwide moved from 10.2% to 11.1%, and its estimated monthly branded searches held steady at 60.5K. ## Top law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirkland & Ellis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Norton Rose Fulbright did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | DLA Piper | 0 of 3 | 1 of 1 | 1 of 4 | | Baker McKenzie | 0 of 3 | 0 of 1 | 0 of 4 | | Kirkland & Ellis | 1 of 3 | 1 of 1 | 2 of 4 | | Linklaters | 0 of 3 | 0 of 1 | 0 of 4 | | Clifford Chance | 0 of 3 | 0 of 1 | 0 of 4 | | Norton Rose Fulbright | 0 of 3 | 0 of 1 | 0 of 4 | | Allen & Overy | 0 of 3 | 0 of 1 | 0 of 4 | | Wachtell, Lipton, Rosen & Katz | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about law firms - Asked ChatGPT "Which law firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best law firms?": 1. Kirkland & Ellis, 2. Wachtell, Lipton, Rosen & Katz - Asked ChatGPT "What's the best law firm for commercial legal work?": named none of the brands we track - Searched Google, AI Overview "law firms": 1. Wachtell, Lipton, Rosen & Katz, 2. Kirkland & Ellis, 3. DLA Piper Not named in any answer: Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright and Allen & Overy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for law firms worldwide in September 2026? - In September 2026, Norton Rose Fulbright rose from 7th to 6th among law firms worldwide. ## Month by month | Month | Kirkland & Ellis estimated searches | Kirkland & Ellis Share of Search | Kirkland & Ellis rank | Norton Rose Fulbright estimated searches | Norton Rose Fulbright Share of Search | Norton Rose Fulbright rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 12.5% | 5 | 60.5K | 10.2% | 7 | | Nov 2025 | 60.5K | 11.6% | 5 | 60.5K | 11.6% | 6 | | Dec 2025 | 60.5K | 3.8% | 4 | 49.5K | 3.1% | 6 | | Jan 2026 | 74K | 13.4% | 4 | 60.5K | 10.9% | 6 | | Feb 2026 | 74K | 14.1% | 3 | 60.5K | 11.5% | 6 | | Mar 2026 | 74K | 13.4% | 4 | 60.5K | 11% | 6 | | Apr 2026 | 60.5K | 11.9% | 5 | 60.5K | 11.9% | 6 | | May 2026 | 74K | 15.4% | 3 | 60.5K | 12.6% | 5 | | Jun 2026 | 74K | 15% | 3 | 60.5K | 12.3% | 5 | | Jul 2026 | 60.5K | 12.7% | 3 | 60.5K | 12.7% | 5 | | Aug 2026 | 60.5K | 13.3% | 3 | 49.5K | 10.9% | 7 | | Sep 2026 | 74K | 13.6% | 3 | 60.5K | 11.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kirkland & Ellis’ and Norton Rose Fulbright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kirkland & Ellis**: Measured on the search terms “kirkland and ellis” and “kirkland ellis”, summed into one figure. - **Norton Rose Fulbright**: Measured on the search term “norton rose fulbright”. - [Kirkland & Ellis profile](/demand/global-en/brands/kirkland-ellis) - [Norton Rose Fulbright profile](/demand/global-en/brands/norton-rose-fulbright) - [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kirkland & Ellis or Norton Rose Fulbright more popular in search? In September 2026, Kirkland & Ellis had more branded searches than Norton Rose Fulbright among law firms worldwide. Kirkland & Ellis had about 74,000 branded searches, while Norton Rose Fulbright had 60,500. Kirkland & Ellis made up 13.6% of all law firm searches we track, and Norton Rose Fulbright accounted for 11.1%. ## Cite this page Brandwave. "Kirkland & Ellis vs Norton Rose Fulbright: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-norton-rose-fulbright This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kirkland-ellis-vs-norton-rose-fulbright. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.