--- title: "KIOTI vs New Holland: Which is searched more?" description: "Is KIOTI or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kioti-vs-new-holland" publisher: "Brandwave" --- # KIOTI vs New Holland: Which is searched more? Is KIOTI or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KIOTI and New Holland - **Competitive set**: Tractor brands - **Market**: Global - **Month measured**: Sep 2026 - **KIOTI Share of Search**: 0.88% - **New Holland Share of Search**: 9.1% ## Is KIOTI or New Holland more popular in search? - In September 2026, New Holland had more branded searches than KIOTI among tractor brands worldwide. New Holland had about 342,000 branded searches, while KIOTI had 33,100. New Holland made up 9.1% of all tractor brand searches we track, and KIOTI accounted for 0.88%. - New Holland was ahead of KIOTI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KIOTI’s share of searches among tractor brands worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, New Holland’s share of searches among tractor brands worldwide moved from 10.9% to 9.1%, and its estimated monthly branded searches moved from 429K to 342K. ## Top tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Holland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KIOTI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Massey Ferguson | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Case IH | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mahindra | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Fendt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CLAAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KIOTI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tractor brands - Asked ChatGPT "Which tractor brand should I buy?": 1. Kubota, 2. John Deere, 3. New Holland, 4. Massey Ferguson - Asked ChatGPT "What are the best tractor brands?": 1. John Deere, 2. Kubota, 3. Massey Ferguson, 4. New Holland, 5. Case IH, 6. Mahindra - Asked ChatGPT "What's the best tractor brand for a farm?": 1. John Deere, 2. Kubota, 3. New Holland, 4. Case IH, 5. Massey Ferguson - Searched Google, AI Overview "tractor brands": 1. John Deere, 2. Kubota, 3. Mahindra, 4. Case IH, 5. New Holland, 6. Massey Ferguson, 7. Fendt - Searched Google, AI Overview "tractors for farms": 1. John Deere, 2. Case IH, 3. Kubota Not named in any answer: CLAAS and KIOTI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tractor brands worldwide in September 2026? - In September 2026, New Holland lost share of searches among tractor brands worldwide, from 9.7% to 9.1%. - Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | KIOTI estimated searches | KIOTI Share of Search | KIOTI rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 1% | 9 | 429K | 10.9% | 5 | | Nov 2025 | 33.1K | 0.86% | 9 | 418K | 10.9% | 4 | | Dec 2025 | 33.1K | 0.88% | 9 | 409K | 10.9% | 4 | | Jan 2026 | 33.1K | 0.86% | 9 | 418K | 10.8% | 4 | | Feb 2026 | 40.5K | 1.1% | 9 | 351K | 9.7% | 5 | | Mar 2026 | 40.5K | 1.1% | 9 | 351K | 9.4% | 5 | | Apr 2026 | 40.5K | 1.1% | 9 | 351K | 9.8% | 5 | | May 2026 | 40.5K | 1.1% | 9 | 362K | 9.8% | 5 | | Jun 2026 | 40.5K | 1.2% | 9 | 375K | 10.9% | 5 | | Jul 2026 | 33.1K | 0.94% | 9 | 362K | 10.3% | 5 | | Aug 2026 | 40.5K | 1.1% | 9 | 351K | 9.7% | 5 | | Sep 2026 | 33.1K | 0.88% | 9 | 342K | 9.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using KIOTI’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KIOTI**: Measured on the search term “kioti tractor”. - **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure. - [KIOTI profile](/demand/global-en/brands/kioti) - [New Holland profile](/demand/global-en/brands/new-holland) - [All tractor brands worldwide](/demand/global-en/categories/tractor-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KIOTI or New Holland more popular in search? In September 2026, New Holland had more branded searches than KIOTI among tractor brands worldwide. New Holland had about 342,000 branded searches, while KIOTI had 33,100. New Holland made up 9.1% of all tractor brand searches we track, and KIOTI accounted for 0.88%. ## Cite this page Brandwave. "KIOTI vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kioti-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kioti-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.