--- title: "Kinsta vs Vercel: Which is searched more?" description: "Is Kinsta or Vercel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kinsta-vs-vercel" publisher: "Brandwave" --- # Kinsta vs Vercel: Which is searched more? Is Kinsta or Vercel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kinsta and Vercel - **Competitive set**: Web hosting providers - **Market**: Global - **Month measured**: Sep 2026 - **Kinsta Share of Search**: 0.21% - **Vercel Share of Search**: 21% ## Is Kinsta or Vercel more popular in search? - In September 2026, Vercel had more branded searches than Kinsta among web hosting providers worldwide. Vercel had about 2.7 million branded searches, while Kinsta had 27,100. Vercel made up 21% of all web hosting provider searches we track, and Kinsta accounted for 0.21%. - Vercel was ahead of Kinsta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kinsta’s share of searches among web hosting providers worldwide moved from 0.31% to 0.21%, and its estimated monthly branded searches moved from 33.2K to 27.1K. - Across the 12 months ending September 2026, Vercel’s share of searches among web hosting providers worldwide moved from 11.2% to 21%, and its estimated monthly branded searches moved from 1.2M to 2.7M. ## Top web hosting providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kinsta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vercel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hostinger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SiteGround | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cloudways | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bluehost | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kinsta | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Namecheap | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DreamHost | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | GoDaddy | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | DigitalOcean | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Vercel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web hosting providers - Asked ChatGPT "Which web hosting provider should I use?": 1. Hostinger, 2. SiteGround, 3. Kinsta, 4. Cloudways - Asked ChatGPT "What are the best web hosting providers?": 1. Hostinger, 2. SiteGround, 3. DreamHost, 4. Cloudways, 5. Kinsta, 6. Namecheap - Asked ChatGPT "What's the best web hosting provider for a website?": 1. Hostinger, 2. SiteGround, 3. Bluehost, 4. Kinsta - Searched Google, AI Overview "web hosting providers": 1. Hostinger, 2. Namecheap, 3. SiteGround, 4. GoDaddy, 5. Cloudways, 6. DigitalOcean - Searched Google, AI Overview "best web hosting": 1. Hostinger, 2. Bluehost, 3. Cloudways, 4. DreamHost Not named in any answer: Vercel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for web hosting providers worldwide in September 2026? - In September 2026, Vercel lost share of searches among web hosting providers worldwide, from 21.9% to 21%. - Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 12 measured months, from 33.2K to 27.1K in September 2026. ## Month by month | Month | Kinsta estimated searches | Kinsta Share of Search | Kinsta rank | Vercel estimated searches | Vercel Share of Search | Vercel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.2K | 0.31% | 10 | 1.2M | 11.2% | 3 | | Nov 2025 | 27.1K | 0.25% | 10 | 1.2M | 11.3% | 3 | | Dec 2025 | 27.1K | 0.25% | 10 | 1.2M | 11.3% | 3 | | Jan 2026 | 27.1K | 0.21% | 10 | 1.5M | 11.8% | 3 | | Feb 2026 | 27.1K | 0.23% | 10 | 1.8M | 15.8% | 3 | | Mar 2026 | 33.1K | 0.24% | 10 | 2.2M | 16.5% | 3 | | Apr 2026 | 27.1K | 0.2% | 10 | 2.7M | 20.5% | 3 | | May 2026 | 27.1K | 0.21% | 10 | 2.2M | 17.7% | 3 | | Jun 2026 | 27.1K | 0.23% | 10 | 2.2M | 19.1% | 3 | | Jul 2026 | 27.1K | 0.23% | 10 | 2.2M | 19.1% | 3 | | Aug 2026 | 27.1K | 0.22% | 10 | 2.7M | 21.9% | 3 | | Sep 2026 | 27.1K | 0.21% | 10 | 2.7M | 21% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kinsta’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kinsta**: Measured on the search terms “hosting kinsta” and “kinsta”, summed into one figure. - **Vercel**: Measured on the search term “vercel”. - [Kinsta profile](/demand/global-en/brands/kinsta) - [Vercel profile](/demand/global-en/brands/vercel) - [All web hosting providers worldwide](/demand/global-en/categories/web-hosting-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kinsta or Vercel more popular in search? In September 2026, Vercel had more branded searches than Kinsta among web hosting providers worldwide. Vercel had about 2.7 million branded searches, while Kinsta had 27,100. Vercel made up 21% of all web hosting provider searches we track, and Kinsta accounted for 0.21%. ## Cite this page Brandwave. "Kinsta vs Vercel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kinsta-vs-vercel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kinsta-vs-vercel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.